Sökning: "B2B relationships"

Visar resultat 21 - 25 av 155 uppsatser innehållade orden B2B relationships.

1. 21. Marketing AI in B2B relationships from an attentional perspective : A qualitative multiple case study on marketing managers from manufacturing and IT industries

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Oussama Ayad El Alam; Peter Kumlin; [2022]
   Nyckelord :Marketing AI; Digitalization; B2B Relationships; Attention-Based View; Abduction; Cross-case analysis;

   Sammanfattning : Purpose: To explore the influence of marketing AI on marketing managers' attention allocation to leverage customer relationships in different business-to-business contexts. Method: Abductive approach and multiple case study, data collection was made by qualitative semi-structured interviews and secondary data collection. LÄS MER

3. 22. "The show must go on" : A Qualitative Study on How to Build Trust in International Business-to-Business Relationships During Covid-19

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Linn Lundqvist; Moa Strandberg; Tyra Ljungman; [2022]
   Nyckelord :Business-to-Business Relationships; B2B; Trust; Trust Building; Covid-19; Crisis; High-End Selling; High-Quality Products;

   Sammanfattning : The conditions in the international business market changed rapidly andunexpectedly when Covid-19 evolved into a pandemic in March of 2020. As a result of this, businesses had to adapt their operations to the new circumstances. The new circumstances implied, among other things, not being able to meet B2B customers in person. LÄS MER

4. 23. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Aamna Minhas; Sanna Emilsson; [2022]
   Nyckelord :E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

   Sammanfattning : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. LÄS MER

5. 24. Supplier-perceived value in bigscience-supplier relationships : What can suppliers gain from delivering to big-science organizations?

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Weng Xin; [2021]
   Nyckelord :big science organization; supplier-perceived value; business-to-science relationship; B2B; B2S;

   Sammanfattning : From the perspective of suppliers, this thesis explores what value suppliers can gain from delivering to big-science organizations (BSOs). Inspired by the framework of supplier-perceived value (SPV) by Walter et al. LÄS MER

7. 25. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Julia Robertsson; Anne Carlsson; Sanne Pedersen; [2021]
   Nyckelord :social selling; relationship; trust; customer data; data collection; data utilization;

   Sammanfattning : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. LÄS MER