Sökning: "Biases and heuristics"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Biases and heuristics.

  1. 1. From Monkey Mind to Entrepreneurial Action

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexandra Jampolskaia; Nea Salmelainen; [2019-07-08]
    Nyckelord :Entrepreneurship; Entrepreneurial characteristics; Entrepreneurial action; Intention action-gap; Emotions; Biases and heuristics; Cognition;

    Sammanfattning : The purpose of this research is to​investigate how individuals manage negative emotions to close the intention/action-gap of starting a new venture. In an entrepreneurial context, if an aspiring entrepreneur does not take action despite having actual intentions,theoreticallynew ventures can not be created. LÄS MER

  2. 2. Förslag på design av digitala knuffar för vägledning

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi; Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :Petra Ahlqvist Nilsson; Carolin Svensson Tynkkynen; [2019]
    Nyckelord :digital nudges; heuristics and biases; guidance; sustainability; digitala knuffar; heuristiker och fördomar; vägledning; hållbarhet;

    Sammanfattning : Allt fler beslut tas i samband med skärmar, bland annat på grund av den ständigt växande e-handeln. När människor tar beslut påverkas de av hur valmiljön är utformad samt av heuristikeroch fördomar, vilka är mentala genvägar. LÄS MER

  3. 3. Advancing Towards Model-Based Decision-Making : A Qualitative Case Study at a Swedish Whisky Start-Up

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jan Frederic Nerbel; Ellinor Hammarsten; Tobias Hedlund; [2017]
    Nyckelord :decision-making; start-up; optimal exploitation; non-renewable resources; Swedish whisky industry; model-based planning;

    Sammanfattning : This study investigates decision-making processes in respect to the maturation time and the marketed quantities of single malt whisky in a Swedish distillery start-up. At first, the literature regarding decision-making in both start-ups and larger organisations has been reviewed. LÄS MER

  4. 4. Systematically Irrational Decision Making : An Evaluation of Decision Making Competence of Technical Experts and Decision Makers at Scania R&D

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Saheer Sayyed; Johan Duintjer; [2016]
    Nyckelord :decision-making; individual decision making competence; cognitive biases; heuristics; product development projects; counter acting biases;

    Sammanfattning : Purpose – The purpose of this exploratory thesis is to gain insights into the individual decision making competence levels for the decision makers and solution designers at production level at Scania Research and Development. And develop a simple framework for counteracting the negative influences of the cognitive biases and heuristics on the decision making process. LÄS MER

  5. 5. The Implications for Consumer Protection Law in the European Union of Behaviourally Informed Commercial Practices

    Master-uppsats, Lunds universitet/Juridiska institutionen

    Författare :Emil Conradie; [2016]
    Nyckelord :Unfair Commercial Practices Directive; Nudging; Biases and Heuristics; Behaviourally Informed Commercial Practices; Autonomy; Human Rights Law; European Union Consumer Protection Law; Agency; Right to Privacy; Law and Political Science;

    Sammanfattning : What level of influence should market actors be allowed to exert over consumers’ transactional decisions? While persuasive marketing is inherent to free markets and therefore uncontroversial, relatively recent research in the field of behavioural economics about systemic errors in human decision-making has shown just how susceptible consumers are to the will of market actors. Within a rapidly evolving commercial environment, characterised by new technology that resembles science fiction at times, it is time to reconsider whether consumers are adequately protected. LÄS MER