Sökning: "CRM small companies"
Visar resultat 1 - 5 av 20 uppsatser innehållade orden CRM small companies.
1. Is SaaS the new star employee of your company?
Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Sammanfattning : Software-as-a-service (SaaS) has been around since the mid 2000's and is a practical option in contrast to the on-premise IT solutions where SMEs need to invest on purchasing or building their own IT infrastructures which means install the software themself, design the applications and have a whole IT division employed by the company to keep up with everything. Regardless of whether SaaS applications have been around for some time, SMEs actually have a ton of inquiries on whether these applications are a suitable choice for them. LÄS MER
2. Hur företag hanterar eCRM via sociala medier beroende på företagsstorlek
Kandidat-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : Title: How companies handle eCRM via social media depending on company size Level: Student thesis, final assignment for Bachelor Degree in Business Administration Author: Din Jahic & Robin Issa Supervisor: Michelle Rydback Date: 2022 - May 25th Aim: The aim is to increase understanding of how companies handle e-customer relationship management (eCRM) via social media, and to investigate whether size affects companies' strategies. Method: In this essay, a qualitative research approach is applied where the empirical material is collected through a multiple-case study. LÄS MER
3. A CRM system implementation study for small companies.
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Introduction. The implementation of CRM systems for small companies have not been widely explored by previous literatures, giving me the opportunity to research the system implementation process of Company X. The purpose of this research is to understand how to process implementation of a CRM system within the frame of a small company. LÄS MER
4. Impact of Customer Analytics Use on CRM : Role of Analytics's culture, Information quality, and customer orientation
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : The present research work is an exploratory study that aims to investigate the impact of Big Data Customer Analytics Use (BDCAUse) in customer relationship management (CRM) by providing a comprehensive overview of the main factors that can affect BDCAUse in the organizations andhow this use affects the information quality. The influence of BDCAUse could bring benefits and increase the competitive advantage for the companies. LÄS MER
5. Digitaliseringens påverkan på värdeerbjudandet inom skogsbranschen utifrån ett kundperspektiv
Master-uppsats, Linköpings universitet/Industriell ekonomiSammanfattning : This study examines how digitalization changes the value proposition and the business model within the forest industry from the perspective of the forest owners and how this changes the experienced customer value. Previous studies have focused on how digitalization creates value for the company, and this study contributes to research by giving insights in how the customers perceive a digitalization and is useful in the design of the value proposition and the business model. LÄS MER
