Sökning: "CSR ENCODING DECODING"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden CSR ENCODING DECODING.

1. 1. It’s not easy being green : En kvalitativ studie om Na-Kd Circles CSR-Kommunikation

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Matilda Blanc; Amina Carlsson; [2022]
   Nyckelord :NA-KD; CSR; CSR-communication; Fast fashion; Trademark;

   Sammanfattning : Corporate Social Responsibility or CSR has, in step with societal development and awareness, driven companies to take several aspects into account. Issues relating to climate, sustainability, social and financial issues are some of the meanings of social responsibility and to which companies are taking into account. LÄS MER

3. 2. Klimatpositiv? : En kvalitativ studie av Max Hamburgares ekologiska CSR-kommunikation via reklamfilmer och dess påverkan på unga stamkunder

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Ayda Futsum; Sofia Mattsson; [2020]
   Nyckelord :Max Hamburgare; Corporate Social Responsibility; CSR- communication; Encoding Decoding; Greenwashing.;

   Sammanfattning : The purpose of this study is to investigate how Max Burgers construct themselves as an environmentally friendly company through their video advertisements. Additionally the purpose is to investigate how young, loyal customers can perceive Max’s attempt to portray  themselves as an environmentally friendly company, in the fast food industry through their advertisements. LÄS MER

4. 3. ”Walk the talk och inte bara talk the talk”: En studie om studenters medvetenhet om och attityder till greenwashing i reklam

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Ebba Juhlén; Nora Jonsson; [2020]
   Nyckelord :Greenwashing; Advertising; Corporate Social Responsibility; Audience Reception;

   Sammanfattning : The purpose of this study is to clarify university students’, between the ages of 18 and 25 years, awareness of and attitudes towards greenwashing in advertising as well as understand a potential connection between their awareness and attitudes and their perceived environmental engagement. One quantitative method and one qualitative method were used to collect data; an online survey with 148 respondents was conducted, and three separate focus group interviews were held and later transcribed and analyzed through a qualitative text analysis. LÄS MER

5. 4. “Lite fiffigt sådär” : En studie om konsumenters upplevelse av Systembolagets marknadsföring

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Emma Lundemo Dahlin; Hanna Bjurenborg; [2019]
   Nyckelord :Systembolaget; marketing; CSR; Encoding Decoding; Advertising; Social marketing; impact on consumption.; Systembolaget; marknadsföring; CSR; inkodning avkodning; Social marknadsföring; reklam; påverkan på konsumtion.;

   Sammanfattning : This is a thesis in Media and Communication Studies at the Department of Informatics and Media, Uppsala University; “Systembolaget's marketing - a little clever like that” (Systembolagets marknadsföring - lite fiffig sådär) written by Hanna Bjurenborg and Emma Lundemo Dahlin. This is a qualitative study that examines consumers' experience of Systembolaget's marketing. LÄS MER

7. 5. Inte en vanlig eljätte men lite mer inlindat i bomull : En receptionsanalys av Skellefteå Krafts externa kommunikation av CSR och hållbar utveckling samt hur studenter avkodar budskapet.

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Linnéa Forssell; Elin Sjöström; [2017]
   Nyckelord :CSR; sustainable development; reception analysis; encoding decoding; semiotic analysis; qualitative interviews; Skellefteå Kraft; CSR; hållbarhets kommunikation; receptions analys; encoding decoding; semitisk bildanalys; kvalitativa intervjuer; Skellefteå Kraft;

   Sammanfattning : A reception analysis on Skellefteå Krafts external communication on CSR and sustainable development and in what ways students decode the message. As an effect of today's climate changes and global issues, one of the most important subjects for companies to communicate to consumers and stakeholders is corporate social responsibility (CSR). LÄS MER