Sökning: "Challenges GDPR"

Visar resultat 6 - 10 av 68 uppsatser innehållade orden Challenges GDPR.

  1. 6. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
    Nyckelord :Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

    Sammanfattning : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. LÄS MER

  2. 7. Digital Competition Law and Data Privacy in the EU – The Overlap and Interplay between GDPR, Article 102 TFEU, and DMA

    Magister-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Oskar Nilsson; [2023]
    Nyckelord :Competition Law; Data Protection Law; Data Privacy; EU; EU Law; Overlap; Interplay; GDPR; General Data Protection Regulation; Article 102 TFEU; DMA; Digital Markets Act; Digital Platforms; Access to Data; Imbalanced Bargaining Power; Degrading Data Privacy; Law and Political Science;

    Sammanfattning : Large digital platforms impact the entire internal market of the EU. In particular, three challenges characterise their relationship with businesses and end-users, “access to data”, “imbalanced bargaining power”, and “degrading data privacy”, where the common denominator is personal data. LÄS MER

  3. 8. Cloud Computing Impacts on Business Models : A study based on Osterwalder’s Business Model Canvas

    Magister-uppsats, Blekinge Tekniska Högskola

    Författare :Shobha Biligerepalya Chandrashekhar; Rafika Ida Mutia; [2023]
    Nyckelord :;

    Sammanfattning : Cloud computing is a model that provide on-demand access to a range of computing services and resources such as servers, networks, storage, and application through the internet. Companies utilizing cloud computing can use different services based on their needs without initial capital expenditure. LÄS MER

  4. 9. Dataintegritet och GDPR : En analys av användandet av lagringslösningar för svenska organisationer

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Diyar Hamad; Jacob Fransson; [2023]
    Nyckelord :Cloud Act; GDPR; compliance; classification; Cloud Act; GDPR; efterlevnad; klassificering;

    Sammanfattning : EU General Data Protection Regulation (GDPR) presenterades år 2016, den nya förordningen för att skydda personuppgifter. Med införandet av GDPR står organisationer inför nya krav när det kommer till dataintegritet och skydd av känslig information. LÄS MER

  5. 10. Data as a barrier to entry and an essential facility: Law & Economics Analysis

    Master-uppsats, Lunds universitet/Juridiska fakulteten; Lunds universitet/Juridiska institutionen

    Författare :Kanan Khalilov; [2023]
    Nyckelord :data; essential facility; the barrier to entry; network effects; GDPR; DMA; Law and Political Science;

    Sammanfattning : Within the context of the European Union Competition Law, a master's thesis entitled "Data as a Barrier to Entry and an Essential Facility: Law & Economics Analysis" conducts an in-depth investigation of the function that data plays in relation to competition law. The idea that data might be a valuable asset in the contemporary digital economy is presented in the very first part of the thesis. LÄS MER