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Visar resultat 1 - 5 av 8 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Kinesiska turisters inflytande på detaljhandeln : En studie kring marknadsföringsstrategier för en av världens köpstarkaste turister

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Erlina Hasan Ibrahim; Sinan Majooda; [2018]
    Nyckelord :Shopping tourism; Chinese outbound tourists; Chinese customers; Alipay; WeChat; segmentation; communication mix ;

    Sammanfattning : Purpose: The purpose of the study is to investigate what marketing measures stores carry out to attract and simplify the purchase for the Chinese customer.  Completion: A qualitative study has been conducted focusing on how Chinese tourism has affected the Swedish retail trade. LÄS MER

  3. 2. A Memorable Journey to the North: A Study of the Travel Experiences of Chinese Tourists in Scandinavia

    Master-uppsats, Lunds universitet/Avdelningen för etnologi

    Författare :Wen Tong Cai; [2015]
    Nyckelord :MACA; souvenirs; memory objects; traveling experiences; travel photography; Scandinavian culture; Chinese tourists; 旅行物件; 消费习惯.; 中国游客; 旅游物质文化; 北欧文化; 旅行体验; 纪念品; 旅行照片; tourism material culture; consumption habits; Cultural Sciences;

    Sammanfattning : A memorable journey to the North – A study of the travel experiences of Chinese tourists in Scandinavia With the increasing number of outbound Chinese tourists, tourism bureaus in Scandinavia are now exploring ways in understanding Chinese tourists as well as to prepare themselves to be more “China-Ready”. The purpose of this thesis is to offer research demonstrating the importance of memory objects like travel photos and souvenirs in studying travel experiences. LÄS MER

  4. 3. The diffusion study on Chinese outbound tourism —Based on “diffusion of innovations” theory

    Magister-uppsats, Umeå universitet/Kulturgeografi

    Författare :Dan Li; [2015]
    Nyckelord :Chinese outbound tourism; diffusion theory; diffusion of innovations;

    Sammanfattning : From 1983 in which year Chinese people started being allowed to travel to the first outbound destination to nowadays that more than 150 countries have signed the ADS (approved destination status) with Chinese government, Chinese outbound tourism had a great progress in 32 years. During these years, more and more Chinese tourists could be seen in different places in the world. LÄS MER

  5. 4. Domestic Travel Behaviour in China

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Carmen Schmidt; [2014]
    Nyckelord :travel behaviour; China; domestic tourism; Social Sciences;

    Sammanfattning : China's tourism industry has only developed after its opening-up in 1978. However, the inbound and outbound tourism is more often researched than the domestic tourism industry. Therefore, this research provides an analysis of the domestic travel behaviour of the Chinese between the ages of 20-35. LÄS MER

  7. 5. Förbered för invasion från Öst? : En kvalitativ studie om huruvida Sverige kan och bör satsa mer på att attrahera fler kinesiska turister

    Kandidat-uppsats, Institutionen för naturvetenskap, miljö och teknik

    Författare :Mia-Linn Widén; Cecilia Johansson; [2013]
    Nyckelord :China; tourism; incoming tourism; Sweden; travel pattern; attribute; marketing; Kina; turism; inkommande turism; Sverige; resmönster; attribut; marknadsföring;

    Sammanfattning : Kina är idag en av världens ledande ekonomier och placerar sig på andra plats gällande landets BNP. Under de senaste åren har tillväxten av Kinas turistnäring ökat i en snabb takt. LÄS MER