Sökning: "Cross-cultural differences"
Visar resultat 1 - 5 av 162 uppsatser innehållade orden Cross-cultural differences.
1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER
2. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. LÄS MER
3. The Power of Cultural Diversity in Project Teams: A Path to Greater Innovation - A qualitative study of how cultural diversity impacts innovation output in project teams
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This paper explores the impact of cultural diversity within project teams on innovation output. A greater variety of viewpoints and strategies can result from cultural diversity, which may boost innovation output. On the other hand, it may also lead to difficulties in communication and collaboration, both of which are barriers to innovation. LÄS MER
4. PRAGMATIC COMPETENCE: REFUSAL SPEECH ACT BY IRANIAN STUDENTS IN SWEDEN
Magister-uppsats, Göteborgs universitet/Institutionen för språk och litteraturerSammanfattning : Understanding cross-cultural differences plays a crucial role in communication and successful cross-cultural communications depends on various factors such as pragmalinguistics and sociopragmatics. Many researchers focus more on the aspect of pragmatics such as speech acts. The present study is a contrastive study of refusal speech act. LÄS MER
5. Exploring Cross-Cultural Differences in Attitudes Towards SDG12
Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12 Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures? Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals. Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. LÄS MER