Sökning: "Employer branding strategies"

Visar resultat 31 - 35 av 60 uppsatser innehållade orden Employer branding strategies.

  1. 31. Knowing your targets in the war for talents

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Karl-Oscar Lundgren; Zacharias Lindqvist Hansson; [2019]
    Nyckelord :Employer branding; Employer knowledge; Underlying factor; Company experience; Employer attributes;

    Sammanfattning : The war for talents is more intense than ever. In order to attract the best talents in this competitive environment, companies need to understand the preferences of potential applicants to specify and make their recruiting strategies more effective. However, surprisingly little is known about underlying factors that influence these preferences. LÄS MER

  3. 32. How to Win the War for Talent among Professional Engineers : An Employer Branding Perspective

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Nicole Lejdeby; Carolin Östman; [2019]
    Nyckelord :Employer Branding; Employer Value Proposition EVP ; Public sector; Recruitment strategies; War for talent; Work values;

    Sammanfattning : Organisations strive to gain competitive advantages and there is an increasing demand for more advanced technology in today's dynamic and complex environment. The importance of engineering is increasing in the global world, which leads to a higher demand of professional engineers. They represent among the hardest roles to fill. LÄS MER

  4. 33. ”Alla företag vill ju ha fler kvinnliga IT-konsulter” Att attrahera, rekrytera och behålla kvinnor i en mansdominerad bransch – en kvalitativ studie

    Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

    Författare :Arlinda Binaku; Johanna Dyhre; [2018-01-18]
    Nyckelord :Employer Branding; IT-consultants; women; male-dominated industry;

    Sammanfattning : Women and men participate almost to the same extent in the Swedish labour market, but despite this, the labour market is still gender-segregated. The differences between women and men are found in different professions, sectors and industries (Peterson, 2017) and also in working tasks, working conditions, remuneration and benefits. LÄS MER

  5. 34. Case Competitions as a Tool to Build Brands and Reputation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Judith Armenteras; Iris Politiek; [2018]
    Nyckelord :Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

    Sammanfattning : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. LÄS MER

  7. 35. The solutions for Swedish companies to build employer branding on WeChat : Case study of 4 Swedish companies

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Yunlong Sun; [2018]
    Nyckelord :employer branding; Swedish companies; China; Chinese market; social media; WeChat;

    Sammanfattning : Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. LÄS MER