Sökning: "Employer branding strategies"

Visar resultat 16 - 20 av 60 uppsatser innehållade orden Employer branding strategies.

  1. 16. Leadership in the Internal Employer Branding Process. A hermeneutic study of leadership and internal employer branding from a managerial perspective

    Master-uppsats, Lunds universitet/Pedagogik

    Författare :Daniella Möller Almasidou; [2021]
    Nyckelord :Leadership; Management; Internal Employer Branding; Employees; Employer Value Proposition; Social Sciences;

    Sammanfattning : Today's society is in constant change and development where globalisation and technology have affected the labour market. As a result, the labour market is different and the employees set higher demands with new requirements for the employer to satisfy. LÄS MER

  3. 17. Rethinking the Employer Branding Landscape

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mathilda Kock; Alice Berggren; [2021]
    Nyckelord :Employer Branding; Generation Z; Employer Preferences; Human Resources; Competitive Advantage; Resource-Based View; Culture; Gender; Sweden; Denmark; Business and Economics;

    Sammanfattning : In this bachelor’s thesis, the employer preferences among Generation Z individuals are explored. Generation Z is currently the youngest generation entering the labour market. The entrance of Generation Z individuals is predicted to come with new challenges for firms in how to attract and retain skilful employees from this generation. LÄS MER

  4. 18. Human Resource Management 4.0: Challenges in Global Talent Management and Employer Branding in the Automotive Industry

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexa Maren Kemp; Romina Spielmann; [2021]
    Nyckelord :Human Resource Management; Global Talent Management; Employer Branding; Integration-Responsiveness Tensions; Industry 4.0; Automotive Industry; Business and Economics;

    Sammanfattning : This study examines the challenges related to global talent management (GTM) and employer branding (EB) strategies of multinational enterprises (MNE) within the automotive industry. Caused by increasing global talent shortages, the practices of GTM and EB have gained much attention in academic literature but are argued to be subject to integration-responsiveness tensions based on endogenous and exogenous factors. LÄS MER

  5. 19. The role of employer branding onemployee retention. : A study regarding bank organisations abilities to keep current employees.

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Fadomo Hassan; Simon Gelin; [2021]
    Nyckelord :Banking industry; Employee retention; Employer branding; Employer value proposition;

    Sammanfattning : The Swedish banking industry is constantly exposed to changes, mainly due to the revolutionof digitalisation. Mobilisation is another factor which affects the industry mainly by challengingemployers. The supply in the labour market has increased markedly and the needs of employeesare ever changing. LÄS MER

  7. 20. Kompetens som kvarstår - i tid och rum : En kvalitativ studie om hur eftergymnasialt utbildade individer upplever att intern employer branding bidrar till ökad medarbetarlojalitet

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Adam Mårtensson; Karl Westdahl; [2021]
    Nyckelord :Internal employer branding; employee loyalty; maintaining personnel; satisfaction; Intern employer branding; medarbetarlojalitet; bibehållande av personal; nöjdhet;

    Sammanfattning : Kandidatuppsats i företagsekonomi III, organisation 15 hp, 2FE78E, Ekonomihögskolan vid Linnéuniversitetet i Kalmar, vårterminen 2021. Titel: Kompetens som kvarstår – i tid och rum Författare: Adam Mårtensson och Karl Westdahl Handledare: Jasmina Beharic Examinator: Mikael Lundgren  Syfte: Syftet med denna studie är att urskilja och identifiera faktorer inom intern employer branding, för att se hur dessa påverkar eftergymnasialt utbildade individers medarbetarlojalitet. LÄS MER