Sökning: "Established charities"

Hittade 5 uppsatser innehållade orden Established charities.

  1. 1. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Mikaela Jansson; Katarina Ölander Gür; [2023]
    Nyckelord :CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

    Sammanfattning : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. LÄS MER

  3. 2. "Du kan vara med, ge en gåva idag" : En multimodal diskursanalytisk studie av hur texter från tre välgörenhetsorganisationer uppmanar till agerande

    Kandidat-uppsats, Södertörns högskola/Institutionen för kultur och lärande

    Författare :Maria Katarina Börjeson Martins; [2021]
    Nyckelord :multimodal discourse analysis; attitudes; SFL; charities; multimodal diskursanalys; attityder; SFL; välgörenhetsorganisationer;

    Sammanfattning : The present study conducts a multimodal discourse analysis of texts from the three charities UNICEF, Red Cross and Doctors Without Borders and investigates how the reader is encouraged to support these organizations by donating money. The aim is to explore what relationship to the reader that is established, as well as what attitudes that are expressed through textual and visual modes. LÄS MER

  4. 3. Benägenheten att ge pengar till tiggande EU-migranter jämfört med etablerade välgörenhetsorganisationer : En empirisk forskningsstudie utförd i Linköpings stad

    Magister-uppsats, Linköpings universitet/Nationalekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Mattias Collryd; Isabelle Lindau; [2015]
    Nyckelord :Charity; Propensity; Established charities; Begging EU migrants; Altruism; Warm-glow; Social factors; Asymmetric information; Institutional factors; Välgörenhet; Benägenhet; Etablerade välgörenhetsorganisationer; Tiggande EU-migranter; Altruism; Warm-glow; Sociala faktorer; Asymmetrisk information; Institutionella faktorer;

    Sammanfattning : Antalet hemlösa EU-migranter har på senare år ökat kraftigt i Sverige, och närmare hälften av dem saknar inkomstkälla helt medan många andra försörjer sig genom tiggeri. Numera måste individer förutom att ta ställning till huruvida de ska ge pengar till etablerade välgörenhetsorganisationer även besluta om de ska ge pengar till tiggande EU-migranter. LÄS MER

  5. 4. Cause-related marketing - Välgörande för varumärket? : En studie i hur konsumenter uppfattar CRM i en kritiserad bransch

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Sandra Tynander; Vanessa Ekström; [2014]
    Nyckelord :CSR; cause-related marketing; CRM; varumärkeskapital; kritiserad bransch; egenskapad stiftelse; välgörenhetsorganisation;

    Sammanfattning : Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. LÄS MER

  7. 5. The stories charities tell : An explorative study on the role of stories in charities' internal branding

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Hanna Niklasson; Hanna Tholander; [2013]
    Nyckelord :Storytelling; Internal branding; Core values; Organizational culture; Internal communication; Swedish charity sector;

    Sammanfattning : Charities struggle with scarce marketing and branding resources, as do many non-profits, but nevertheless they need to communicate a trustworthy external brand. A strong internal brand is suggested to enhance the external brand and storytelling is addressed as an established tool for internal branding. LÄS MER