Sökning: "Internal Corporate Communication"
Visar resultat 1 - 5 av 218 uppsatser innehållade orden Internal Corporate Communication.
1. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER
2. The Creation of Sustainable Infrastructure: A qualitative study of internal stakeholders cooperation and understanding of sustainable infrastructure on an operational level in the case of project Västlänken.
Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studierSammanfattning : This qualitative case study has been compiled by semi-structured interviews with management of internal stakeholders (Trafikverket, Västtrafik, NCC) at project Västlänken about their understanding and perception of how to create sustainable infrastructure and collaborate with one and other. The thesis begins with a background on the CSR (corporate social sustainability) directive and the SDG 9 (sustainable development goal), followed by an overview of the project Västlänken. LÄS MER
3. The Creation of Sustainable Infrastructure: A qualitative study of internal stakeholders cooperation and understanding of sustainable infrastructure on an operational level in the case of project Västlänken.
Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studierSammanfattning : This qualitative case study has been compiled by semi-structured interviews with management of internal stakeholders (Trafikverket, Västtrafik, NCC) at project Västlänken about their understanding and perception of how to create sustainable infrastructure and collaborate with one and other. The thesis begins with a background on the CSR (corporate social sustainability) directive and the SDG 9 (sustainable development goal), followed by an overview of the project Västlänken. LÄS MER
4. Internt varumärkesarbete : En kvalitativ studie av ledningens varumärkesarbete i ett franchisebolag
Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande; Högskolan i Skövde/Institutionen för datavetenskapSammanfattning : Bakgrund: För att bygga ett starkt varumärke krävs det att det interna varumärket genomsyrar hela organisationen. För att lyckas med detta måste företagen arbeta med sitt interna varumärke vilket innebär att de skall behandla sina medarbetare som sina interna kunder. LÄS MER
5. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. LÄS MER