Sökning: "Managerial Tools"
Visar resultat 1 - 5 av 127 uppsatser innehållade orden Managerial Tools.
1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER
2. Från soffan till kontoret : En intervjustudie om chefers upplevelser av att tillämpa en hybrid arbetsform i samband med att det påtvingade distansarbetet avvecklats
Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingSammanfattning : Bakgrund: När covid-19 plötsligt drabbade världen förändrades arbetssätt och branscher fundamentalt då distansarbete blev en påtvingad arbetsform. Uppmärksammande fördelar med arbetsformen medför en förväntan att distansarbete ska bli varaktig i den postpandemiska eran. LÄS MER
3. Risks and risk management in construction projects : A product life cycle approach
Magister-uppsats, Högskolan i Gävle/Besluts-, risk- och policyanalysSammanfattning : The construction industry often operates with important and expensive projects that should meet deadlines and various regulations and at the same time avoid risks associated with the phases of the construction projects. This thesis reviews risks by a project life cycle (PLC) and the risk management used in construction projects by interviewing different construction project stakeholders such as hotel owners in Belgium and construction specialists. LÄS MER
4. Creativity Management in Creative Organizations : The Economic versus Creative Perspective
Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingSammanfattning : For businesses that rely on creativity for their success, its effective and thought-out management is necessary for the entity to thrive. The field of creativity management has emerged as a result, highlighting the employment of a ‘creative climate,’ motivational tools, and an appropriate organizational structure as essentials for the asset’s optimization (Dubina, 2013, Sternberg and Lubart, 2004, Tonnquist, 2018, Csikszentmihalyi and Wolfe, 2014, Karambayya and Reid, 2009). LÄS MER
5. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions
Magister-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER