Sökning: "Managerial Tools"

Visar resultat 1 - 5 av 127 uppsatser innehållade orden Managerial Tools.

  1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Niklas Kjellander; [2023]
    Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

  2. 2. Från soffan till kontoret : En intervjustudie om chefers upplevelser av att tillämpa en hybrid arbetsform i samband med att det påtvingade distansarbetet avvecklats

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Wilma Björck; Hanna Weberyd; [2023]
    Nyckelord :Management control systems; management tools; change management; hybrid work; Verksamhetsstyrning; styrverktyg; förändringsarbete; hybridarbete;

    Sammanfattning : Bakgrund: När covid-19 plötsligt drabbade världen förändrades arbetssätt och branscher fundamentalt då distansarbete blev en påtvingad arbetsform. Uppmärksammande fördelar med arbetsformen medför en förväntan att distansarbete ska bli varaktig i den postpandemiska eran. LÄS MER

  3. 3. Risks and risk management in construction projects : A product life cycle approach

    Magister-uppsats, Högskolan i Gävle/Besluts-, risk- och policyanalys

    Författare :Björn Åberg; [2023]
    Nyckelord :Risk; Construction projects; Risk Management;

    Sammanfattning : The construction industry often operates with important and expensive projects that should meet deadlines and various regulations and at the same time avoid risks associated with the phases of the construction projects. This thesis reviews risks by a project life cycle (PLC) and the risk management used in construction projects by interviewing different construction project stakeholders such as hotel owners in Belgium and construction specialists. LÄS MER

  4. 4. Creativity Management in Creative Organizations : The Economic versus Creative Perspective

    Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Kayla Holliday; Mårten Brorsson; [2023]
    Nyckelord :creativity; creativity management; film and business; conflict management; creative organizations; creative versus economic perspective; dual executive leadership;

    Sammanfattning : For businesses that rely on creativity for their success, its effective and thought-out management is necessary for the entity to thrive. The field of creativity management has emerged as a result, highlighting the employment of a ‘creative climate,’ motivational tools, and an appropriate organizational structure as essentials for the asset’s optimization (Dubina, 2013, Sternberg and Lubart, 2004, Tonnquist, 2018, Csikszentmihalyi and Wolfe, 2014, Karambayya and Reid, 2009). LÄS MER

  5. 5. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ebrahim Al-Sharif; [2023]
    Nyckelord :Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

    Sammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER