Sökning: "Marketing in china"

Visar resultat 1 - 5 av 160 uppsatser innehållade orden Marketing in china.

  1. 1. A Comparative Analysis of Consumer Markets for Bilberry-based Dietary Supplements in Sweden and China : Exploring Differentiating Factors and Their Implications for Marketing

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Minglu Zou; [2023]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  3. 2. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Lova Barthelson; My Persson; [2023]
    Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

    Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

  4. 3. China Influencer E-commerce Livestreaming Marketing Strategy Research

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yimeng Ma; [2023]
    Nyckelord :e-commerce; netnography; influencers; followers; and online community;

    Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

  5. 4. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Shuqiao Yang; [2023]
    Nyckelord :meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Sammanfattning : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. LÄS MER

  7. 5. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Haochang Li; Yutong Pi; [2022]
    Nyckelord :Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

    Sammanfattning : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. LÄS MER