Sökning: "Marketing tool"

Visar resultat 11 - 15 av 955 uppsatser innehållade orden Marketing tool.

1. 11. SYSTEMATIC ANALUSIS OF DEPLOYING ARTIFICIAL INTELLIGENCE TECHNOLOGY IN RETAIL SECTOR FOR IMPROVING CUSTOMER SUPPORT AND REVENUE GROWTH

   L3-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :NITIN GARG; SUMEET SOLANKI; [2023]
   Nyckelord :Customer Segmentation; Customer identification; Customer Satisfaction; Chatboat Assistance ;

   Sammanfattning : Over the last decade, retailing has been shifted to online eras of selling. And in order toidentify the needs of customers companies are using several tools and AI is one of them.AI is used as most prominent and most reliable tool to find out the needs andrequirements of the customers. LÄS MER

3. 12. Prototyping Tool for Large Scale Interactive Experiences

   Master-uppsats, Lunds universitet/Institutionen för designvetenskaper

   Författare :Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
   Nyckelord :Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

   Sammanfattning : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. LÄS MER

4. 13. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

5. 14. Spelifiering som verktyg för programmeringsundervisning i gymnasiet

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Sebastian Hällman; Noella Rahman; [2023]
   Nyckelord :Spelifiering; CodinGame; Programmering; Motivation;

   Sammanfattning : Gamification involves the use of game design features and methods in non-game situations to increase engagement and motivation, this is used within media technology and interaction design. Gamification has been used in a variety of fields, including marketing, productivity, healthcare, and education. LÄS MER

7. 15. Are you fitting in? A study on the effects of fitness influencers on male body image

   Magister-uppsats, Jönköping University/IHH, Marketing and Logistics

   Författare :Anne Heinicke; Zoe Vagic; [2023]
   Nyckelord :body image; fitness influencer; body dissatisfaction; social comparison theory;

   Sammanfattning : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. LÄS MER