Sökning: "Media ethnography"
Visar resultat 6 - 10 av 64 uppsatser innehållade orden Media ethnography.
6. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn
Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. LÄS MER
7. Mobilising environmentalists : A qualitative study of Swedish environmental social movements online
Master-uppsats, Södertörns högskola/SociologiSammanfattning : Many studies on social movements aim to understand a moment on an international level. This paper aims to contribute to the understanding of the Swedish environmental movement and the collective identity that can be found in these movements. In an effort to do this, the study aimed to answer research questions. LÄS MER
8. Negotiating Swedishness : Exploring citizenship and belonging among Swedes residing abroad in the context of Swedish migration policies
Master-uppsats, Linköpings universitet/Institutionen för kultur och samhälleSammanfattning : This thesis examines how Swedish citizens deal with the increasingly difficult process of returning to Sweden with family members who are third country nationals, following the passage of a law that places temporary limits on residency permits. The goal of this thesis is to examine how negotiations of citizenship and belonging play out in the context of Swedish migration policy and family reunification regulations. LÄS MER
9. Digital Existence in the Digital Theater : An Ethnographic, Transnational Study of Artistic Practices and Participation
Master-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : This thesis argues that the research problem, which describes a lack of a common understanding of the digital age, and what its major transformations mean for different stakeholders, can be fruitfully interrogated by attending to emergent forms of making sense in the digital theater. The aim of the study was met by raising and responding to the following research questions: How does the digital theater understand and experience digital existence in participatory potentials, and how do creatives in the digital theater bridge participatory intensities, the tensions and sometimes gaps between experienced reality and digital capabilities to expand on their own and their theaters’ participatory potential? The study combined a phenomenological approach, with an ethnographic method and narrative analysis, supported by a theoretical framework of existential media studies with a particular focus on digital existence, in combination with prospects for participation, using cultural participation theories. LÄS MER
10. The Everyday Practices of Resistance in Chinese Social Media: The Uses of Memes for Civic Engagement
Master-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : This thesis aims to understand the everyday use of digital media by Chinese ordinary citizens as new forms of civic engagement under strict online censorship and CCP’s authoritarian control. With the announcement of the Third-child Policy as the analytical background, I adopted a qualitative research method and conducted digitally mediated ethnography on Sina Weibo users. LÄS MER
