Sökning: "Media ethnography"

Visar resultat 11 - 15 av 64 uppsatser innehållade orden Media ethnography.

  1. 11. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
    Nyckelord :Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

    Sammanfattning : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. LÄS MER

  3. 12. Coming for the Money, staying for the Community : an analysis of the NFT community

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Jennifer Kristen; [2022]
    Nyckelord :NFTs; value; sociality; engagement; community; platforms; Social Sciences;

    Sammanfattning : Non-fungible tokens (NFTs) are a type of cryptocurrency that consist of unique, non-exchangeable tokens, which are traded on a blockchain. These unique tokens are associated with digital assets such as images, art, videos, or music. LÄS MER

  4. 13. ADOLESCENTS' ENGAGEMENT IN SPORTS BETTING IN MALAWI

    Master-uppsats, Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Författare :Cliff Chinyama; [2021-08-16]
    Nyckelord :sports betting; adolescent; bettor; ethnography; betting kiosk;

    Sammanfattning : Aim: This study investigated the activities in sports betting involving adolescents in Malawi and the meaning that the adolescents attach to betting. Theory: The study adapted two theoretical perspectives to explore the phenomenon. These are social capital and social practice theories. LÄS MER

  5. 14. Understanding Community Sense of Place and Social Sustainability Through Instagram : The establishment of Rågsved nature reserve and the demolition of Snösätra Graffiti Wall of Fame

    Master-uppsats, Stockholms universitet/Kulturgeografiska institutionen

    Författare :Aviva Blomquist; [2021]
    Nyckelord :Digital geography; sense of place; social media; public space socio-spatial planning; participation; social sustainability; cultural sustainability;

    Sammanfattning : Blomquist, Aviva (2021). Understanding Community Sense of Place and Social Sustainability Through Instagram: The establishment of Rågsved nature reserve and the demolition Snösätra Graffiti Wall of Fame. LÄS MER

  7. 15. Reconstructing Ancient Chinese Cultural Memory in the Context of Xianxia TV Drama

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Yujuan Jing; [2021]
    Nyckelord :Xianxia; Chinese culture; cultural memory; media memories; a ritual view of communication; culture industry; participatory culture; fandom; popular culture;

    Sammanfattning : This study explores how Chinese ancient cultural memory is constructed, and specifically how it is reconstructed through Chinese Xianxia TV dramas during the past five years. Ancient Chinese culture has become a hit in Chinese popular culture today, in which Xianxia TV dramas draw the biggest audiences. LÄS MER