Sökning: "Online product marketing"
Visar resultat 1 - 5 av 197 uppsatser innehållade orden Online product marketing.
1. KLAR(N)A? FÄRDIGA? SMOOOTH. En retorisk analys av Klarnas kommunikation
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary Klarna is a Swedish fintech company founded in 2005 by three students at the Stockholm School of Economics. The company's aim was to make it safer and easier for people to shop online. Today, Klarna's overall goal is still to make online payments simple, secure and flexible. LÄS MER
2. Produktplacering och omvänd produktplacering som marknadsföringsverktyg för Tv-spel
Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : Detta arbete har undersökt vad Tv-spelare online tycker om omvänd produktplacering (ReverseProduct Placement, RPP) jämfört med vanlig produktplacering. RPP innebär att föra överfiktiva varumärken från filmer, Tv-serier och annan media till verkligheten och sälja verkligamotsvarigheter av produkterna. LÄS MER
3. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER
4. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership
Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenSammanfattning : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. LÄS MER
5. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour
L1-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER