Sökning: "Pär Brand"

Hittade 5 uppsatser innehållade orden Pär Brand.

  1. 1. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
    Nyckelord :Brand meaning negotiation; Sign values; Social media; Identity creation;

    Sammanfattning : Purpose: The purpose of this paper is to illustrate the brand meaning negotiation process on social media, using the case of the Way out West brand that changed a key brand property in 2012. We aim to uncover dynamics and reasons for why and how the brand’s meaning has been negotiated, and the influence social media has had by expanding on previous research, most notably Giesler ( 2012 ) research findings on brand meaning negotiation. LÄS MER

  3. 2. It is not you; it is your social media behavior : An explorative research of what influences consumers’ perceptions of a brand within a social media context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Maya Strinnhed; Lina Hiltunen; [2017]
    Nyckelord :Social media; Content Generation; Trust; Interactions; Influencers; Buzz; Word-of-mouth; Reputation;

    Sammanfattning : Bachelor Thesis in Enterprising and Business Development, School of Business and Economics – Linnaeus University, 2EB01E, Spring Semester 2017.  Authors: Lina Hiltunen and Maya Strinnhed Tutor: Pär Strandberg Examiner: Frederic Bill Title: It is not you; it is your social media behavior - An explorative research of what influences consumers’ perceptions of a brand within a social media context Background: With the emergence of social media the communication landscape has changed and consumers tend to rely on online social information in a larger extent. LÄS MER

  4. 3. Swedish Football Clubs : A study of how to increase the revenues in Allsvenskan

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Pär Karlsson; Fredrik Skännestig; [2011]
    Nyckelord :Swedish football clubs; Brand equity; Spectators; Sponsors; Investors; Revenue model; Sport marketing; Increasing revenues; Merchandising; Attendance;

    Sammanfattning : The focus of the thesis is how football clubs can increase their revenues through brand equity and different marketing activities. The purpose is to develop a professional attitude towards football brands among the Swedish clubs and to increase the awareness of aspects possible to improve. LÄS MER

  5. 4. Second Skin : en studie i jeansnördens syn på jeans

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Pär Augustsson; Staffan Johansson; [2011]
    Nyckelord :jeansnörd; subkultur; denim market; denim nerds; consumer behaviurism; subculture; neo-tribe; jeansmarknad; konsumentbeteende; neostam;

    Sammanfattning : Jeansmarknaden idag i Sverige är präglad av hög konkurrens med många olika aktörer somverkar där. De senaste åren har en speciell kundgrupp vuxit fram vilka kallas jeansnördar.Dessa konsumenter och deras syn på jeans är i dagsläget inte kartlagt vilket därförhuvudsyftet med studien. LÄS MER

  7. 5. Future in a box : En undersökning i designstrategisk produktframtagning med Elfa som fallstudie

    Kandidat-uppsats, Carl Malmsten - furniture studies

    Författare :Mathieu Gustafsson; Pär Rickberg; [2009]
    Nyckelord :designstrategi; design; inredning; möbler;

    Sammanfattning : This report describes the bachelor degree project called “A case study in strategic product design in collaboration with Elfa” carried out by Mathieu Gustafsson and Pär Rickberg,students at Carl Malmsten Furniture Studies.We had the opportunity to do our degree project in collaboration with ELFA after a previous school project where we made suggestions for new products. LÄS MER