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Visar resultat 1 - 5 av 7 uppsatser som matchar ovanstående sökkriterier.

  1. 1. "Varför var det så viktigt att säga nej?" : En kvalitativ analys om makt och motstånd i Alfons Åbergsböcker

    Kandidat-uppsats, Södertörns högskola/Lärarutbildningen

    Författare :Paulina Kabir; [2018]
    Nyckelord :Alfons Åberg; bilderbok; makt; motstånd; normer; förskola;

    Sammanfattning : The purpose of this paper has been to interpret, analyze and discuss power and resistance in a selection of the most lent picture books 2017 in Botkyrka municipality. Nine out of fifteen of the most lent picture books were in the series about Alfons Åberg. LÄS MER

  3. 2. The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andreas Lampeitl; Paulina Åberg; [2017]
    Nyckelord :Influencer Marketing; Paid Social Media Advertising; Brand Equity; Customer-Based Brand Equity; Brand Equity Dimensions; eWOM; Brand-Promoting User-Generated Content; Social Media; Instagram; Business and Economics;

    Sammanfattning : Purpose The purpose of this study is to examine influencer marketing’s effect on customer-based brand equity and customers’ willingness to post brand-promoting user-generated content. Methodology An integrative mixed method approach, with qualitative pre-study for scale development and a quantitative (n=222) main study, has been applied for testing the communication forms effect on the concepts. LÄS MER

  4. 3. The Social Media Battle of the Younger Generation - Snapchat vs. Facebook

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Amanda Bjursten; Andreas Lampeitl; Paulina Åberg; [2017]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  5. 4. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics

    Författare :Amanda Simmeborn; Paulina Åberg; [2016]
    Nyckelord :Customer frustration; Satisfaction construct; Frequent flyer program;

    Sammanfattning : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. LÄS MER

  7. 5. Cooperatives communication through a brand heritage perspective

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Amanda Bjursten; Andreas Lampeitl; Paulina Åberg; [2016]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER