Sökning: "Repurchase Intentions"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Repurchase Intentions.

  1. 1. What Dictates Consumer's Loyalty?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gustav Moberg; [2023]
    Nyckelord :Loyalty; Loyalty Programs; Marketing; Satisfaction; Perceived Advantages;

    Sammanfattning : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. LÄS MER

  3. 2. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rasmus Nilsson; Rawan Abdulraham; [2022]
    Nyckelord :Word of Mouth; Repurchase Intention; Consumer Complaints; Negative Word of Mouth; Positive Word of Mouth; WoM; Dissatisfaction; Satisfaction; Core Service Failure;

    Sammanfattning : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. LÄS MER

  4. 3. How an open and encouraging approach to customer complaints can reduce churn - An experimental study focused on customer interactions in SaaS companies followed a service failure

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tobias Jönsson; Gabriel Jönsson; Elias Nilsson; [2022]
    Nyckelord :Software as a service; Churn; Customer complaint; Customer complaint behaviour; Dissatisfaction; Negative word-of-mouth; Repurchase intentions; Service failure; Business and Economics;

    Sammanfattning : Purpose: This thesis mainly aims to investigate how an open and encouraging approach to customer complaints can affect churn in software as a service companies. This by examining how the approach affects the presentation of complaints, dissatisfaction, negative word-of-mouth and customers repurchase intention followed by a service failure. LÄS MER

  5. 4. Small Purchases Make A Big Difference

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alice Pettersson; Charlotte Sternberg; [2022]
    Nyckelord :FMCG; Brand Loyalty; Brand-Cause Fit; Brand Activism; Repurchase Intentions; Business and Economics;

    Sammanfattning : The high competition in the FMCG market today has led to an increased focus on retaining customers and adding value beyond the core business interest. Consequently, most brands engage in cause-related activities to drive brand loyalty. LÄS MER

  7. 5. Enable through the label

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Heidi Hiltunen; Emma Wähl; [2021]
    Nyckelord :Sustainability labels; Priming; Nudging; Online fashion retailing; Sustainable consumption;

    Sammanfattning : Sustainability within fashion retailing is a subject attracting increasing attention and the clothing industry has a large environmental and social impact. Several online fashion retailers have adopted sustainability labels in their assortments in order to meet the new demands and impact the customer behavior. LÄS MER