Sökning: "Second Persona"

Visar resultat 1 - 5 av 30 uppsatser innehållade orden Second Persona.

  1. 1. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Olivia Mikkola; Meri Viro; [2023]
    Nyckelord :Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

    Sammanfattning : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. LÄS MER

  3. 2. Att skapa historia

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Martina Villegas Bengtsson; [2023]
    Nyckelord :;

    Sammanfattning : History making is a research based project within the area of product design. It aimed to answer the question: How can oral history be preserved and displayed using product design? The purpose of preserving and displaying oral history is to contribute to the right of one's own history, as well as expanding the different perspectives of historical events that are otherwise dismissed. LÄS MER

  4. 3. Sanningen är på vår sida : analys av andrapersonan i Putins tal

    Kandidat-uppsats, Lunds universitet/Retorik

    Författare :Klara Tomingas Näf; [2023]
    Nyckelord :Retorik; Rhetoric; Andrapersona; Second persona; Putin; Close textual analysis; Kritisk närläsning; Languages and Literatures;

    Sammanfattning : This essay analysis the speech President Vladimir Putin gave on the red square in Moscow on the 30th of September 2022. The aim of the essay is to understand the audience to whom Putin delivered his speech and to analyse what ideology and world view that could have been projected on them thru the discourses secondpersona. LÄS MER

  5. 4. För Älskade saker : Ett hållbart designkoncept för återbruk av begagnade produkter

    Uppsats för yrkesexamina på grundnivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Malin Ruljeff; [2022]
    Nyckelord :Technical Design Engineering; Consumption; Ecological sustainability; Second-hand; Sticker; Gifts; Teknisk design; Konsumtion; Ekologisk hållbarhet; Secondhand; Klistermärke; Presenter;

    Sammanfattning : This thesis project is based on the area of ​​Technical Design with a focus on sustainable development and sustainable consumption. The purpose of the project is to develop a concept for a product or service that helps families with children to reduce their negative environmental impact without reducing the supply of the products they need. LÄS MER

  7. 5. How to analyze identification in storytelling?

    Master-uppsats, Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Författare :Felix Pålsson; [2022]
    Nyckelord :audience; dramatism; Där livet händer; identification; IKEA; metaphor; metonymy; persona; persuasion; rhetoric; storytelling; Weltanschauung; Languages and Literatures;

    Sammanfattning : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. LÄS MER