Sökning: "Servicescape"

Visar resultat 6 - 10 av 112 uppsatser innehållade ordet Servicescape.

  1. 6. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Igor Mróz; Enok Enocson; [2022]
    Nyckelord :Brand experience; online brand experience; brand equity; e-servicescape;

    Sammanfattning : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. LÄS MER

  3. 7. Exploring LGBTQ+ Well-being in Toiletscapes: A Case Study of Lund University

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Melanie Elizabeth Povirk; Dianne Michele Cole; [2022]
    Nyckelord :gender; heteronormativity; servicescape; sexuality; social sustainability; toilet; toiletscape; LGBTQ ; queer theory; well-being; Social Sciences;

    Sammanfattning : This thesis aims to critically investigate how a service organization’s physical spaces, particularly the toilet areas, impact LGBTQ+ individuals’ well-being. More particularly, this research focuses on Lund University in Sweden, a service organization with significant international and societal influence. LÄS MER

  4. 8. How do esports actors perceive the Metaverse as a servicescape for esports: An interpretative phenomenological analysis : An exploratory study about the business opportunities and challenges in the Metaverse

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Anas Abed; Karolina Rinkevic; [2022]
    Nyckelord :Metaverse; esports; marketing in the Metaverse; servicescapes; online servicescapes;

    Sammanfattning : The Metaverse is an immersive, interactive, and collaborative shared virtual 3D environment where people are represented by avatars and interact in real-time. The Metaverse is still an unexplored phenomenon that has recently become interesting to researchers. LÄS MER

  5. 9. Framing servicescape and consumer value of cycle tourism with grounded theory approach (Case study: Sweden)

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Hetingfang Gu; [2022]
    Nyckelord :cycle tourism; servicescape; consumer value; Social Sciences;

    Sammanfattning : .... LÄS MER

  7. 10. Avfart från bilhallar?

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Julia Bengtsson; Alice Nyström; [2021]
    Nyckelord :Upplevelse; Varumärke; Popup-butik; Bilbranschen; Servicelandskap; Varumärkesupplevelse.; Social Sciences; Business and Economics;

    Sammanfattning : Popup-butiker är temporära butiker som blivit allt mer populära bland olika branscher som en följd av konsumentens ökade krav på flexibilitet. Butikskonceptet syftar till att skapa upplevelser för konsumenterna samt för att öka varumärkeskännedomen. LÄS MER