Sökning: "Servicescape"

Visar resultat 11 - 15 av 112 uppsatser innehållade ordet Servicescape.

  1. 11. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Axel Eklund; Daniel Söreng; [2021]
    Nyckelord :;

    Sammanfattning : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. LÄS MER

  3. 12. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

    Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
    Nyckelord :brand equity; logistics branding; industrial branding; service branding;

    Sammanfattning : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. LÄS MER

  4. 13. SCHOOL FOOD SERVICE QUALITY : A quantitative study about Food Service Professionals’ and parents’ expectations

    Master-uppsats, Umeå universitet/Institutionen för kost- och måltidsvetenskap

    Författare :Maria Trymell; [2021]
    Nyckelord :quality; school-food; quality-index; service-quality; food-habits; parents; Food-Service-Professionals; Food-staff; kvalitet; skolmat; kvalitetsindex; servicekvalitet; matvanor; föräldrar; måltidspersonal;

    Sammanfattning : Background School meals have been seen to promote healthy dietary habits and social equality, in children, if parents are involved. The positive effects in the design of a sustainable school food service system come from a two-way communication between Food Service Professionals (FSP), and parents. LÄS MER

  5. 14. SOS in the sky: Can technologies make airports ready for “take-off” again? : An exploratory case study of Frankfurt Airport

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Sidney Hansmeier; Laura van Hulsen; [2021]
    Nyckelord :;

    Sammanfattning : Background: The ongoing global pandemic has brought the aviation industry to its knees. The dramatic decline of passenger numbers is particularly noticeable at airports, such as Frankfurt Airport. LÄS MER

  7. 15. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Bin Huang; [2020]
    Nyckelord :Servicescape; e-servicescape; online servicescape; aesthetic appeal AA ; layout and functionality LF ; financial security FS ; social factors SF ; trust in website TW ; purchase intentions PI ; S-O-R; Chinese online retailing; social dimension; Taobao; TMall; online customer reviews OCRs ; live-chat; live-streaming; factor analysis; exploratory factor analysis EFA .; Social Sciences;

    Sammanfattning : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. LÄS MER