Sökning: "Taobao"

Visar resultat 1 - 5 av 12 uppsatser innehållade ordet Taobao.

  1. 1. Research on Return Logistics in Online Shopping Environment - A case study of Taobao

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sijia Yu; Wantong Zhao; [2020-06-22]
    Nyckelord :E-commerce environment; Return Logistics; Logistics model;

    Sammanfattning : MSc in Logistics and Transport Management.... LÄS MER

  2. 2. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Författare :Xiangru Meng; Yue Xiao; [2020]
    Nyckelord :Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Sammanfattning : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. LÄS MER

  3. 3. Analysis of Chinese millennial consumers' preference for online advertising channel in China

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Författare :Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
    Nyckelord :Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

    Sammanfattning : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. LÄS MER

  4. 4. Consumers' and companies' attitudes to personalized advertising : a case study of Taobao

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Yi Qian Zou; Huicheng Zhang; [2019]
    Nyckelord :Personalized Advertising; Taobao; user experience; retailer;

    Sammanfattning : The growing technology has changed the form of advertising and user behavior. Recent years, the amount of personalized advertising is on a steady rise. Personalized advertising is based on a method called retargeting to tailor the advertisements to individual consumers by inferring their interests and preferences. LÄS MER

  5. 5. Trust Building for Online Private Sellers : Case of Taobao in China

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Miaowen Xu; Xinlei Guo; [2016]
    Nyckelord :Online trust; Taobao; integrity; dynamic process; mutual trust;

    Sammanfattning : Aim:The aim of our study is to analyzeelements of online trust building process from sellers’ standpoint based on case study of Chinese website: Taobao. Method:This study was conducted in qualitative method with 12 interviewees as online sellers from Taobao website. LÄS MER