Sökning: "Social media marketing activities"
Visar resultat 21 - 25 av 182 uppsatser innehållade orden Social media marketing activities.
21. The Impact of Instagram Influencers on Consumer Purchasing Intention
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: (05/01/22) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Las Amin, Saad Husseino, Nour Kellawi Title: The Impact of Instagram Influencers on Consumer Purchasing Intention Supervisor: Noushan Memar Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions? Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce. Method: Qualitative research using focus group method for data collection and analysis. LÄS MER
22. Can Social Media Help Boost Customer Satisfaction? : A quantitative study on how different social media marketing activities impact customer satisfaction.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: The development of social media brings traditional marketing into a newera - social media marketing - which offers new platforms through which brands cancarry out marketing activities and connect with their customers. Thus, social mediamarketing has become important for brands and marketers to reach their customers andsocial media marketing activities (SMMAs) include entertainment, trendiness,customisation, interaction, and word of mouth (WOM). LÄS MER
23. Barn och reklam på sociala medier - Är skyddet för marknadsföring via sociala medier gentemot barn tillräckligt utifrån gällande svensk lagstiftning?
Kandidat-uppsats, Lunds universitet/Juridiska fakulteten; Lunds universitet/Juridiska institutionenSammanfattning : Every day, internet users are exposed to advertising, and social media advertising feeds are tailored to appeal to the interests of the individual user. Advertising on the internet is more difficult to identify, avoid, and critique compared to advertising in traditional media, this is because much of the advertising on the internet is embedded in non-commercial content such videos on internet platforms. LÄS MER
24. The Impact of Social Media Marketing on Customer Loyalty
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: To date, there have been several studies conducted on how social media marketing affects customer loyalty. However, they have been narrowed down to specific areas, such as luxury fashion, the airplane industry, and so on. Therefore, there is a literature gap on how social media marketing affects customer loyalty in general. LÄS MER
25. Traditionella medier möter nymedier : En fallstudie om public service och sociala medier
Kandidat-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : Old media meets new media - a case study of public service and social media. More traditional media such as public service-radio have faced challenges when digitalization allowed audiences to change platforms and use new medias. LÄS MER
