Sökning: "Online purchasing intention"

Visar resultat 1 - 5 av 60 uppsatser innehållade orden Online purchasing intention.

  1. 1. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    Magister-uppsats,

    Författare :Amanda Persson; Alexandra Millner; [2023]
    Nyckelord :BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Sammanfattning : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. LÄS MER

  3. 2. The Adoption of New and Used Electric Vehicles : The difference in the impact of financial factors for new vs. used electric vehicles

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Pierre Johansson; China Venkatareddy Satti; [2023]
    Nyckelord :New Electric Vehicles; Used Electric Vehicles; Financial Factors;

    Sammanfattning : The growth of the market for electric vehicles (EVs) is increasing each year with record numbers of newly registered electric vehicles in 2022. Electric vehicles are considered the key component of a sustainable transportation sector. The knowledge of influential factors on purchase decisions for new EVs is high. LÄS MER

  4. 3. Gen Z & hållbar modekonsumtion online : En kvalitativ studie om Gen Z:s attityder gentemot hållbar modekonsumtion online

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Elenore Juliusson; Tarek Elias Mohsen; [2023]
    Nyckelord :Hållbarhet; planerat beteende; avsikt-beteendegap; konsumtion; generation Z; hållbart mode;

    Sammanfattning : Sammanfattning   Datum: 2023-05-30 Nivå: Kandidatuppsats i Företagsekonomi, 15 hp Institution: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Universitet Författare: Elenore Juliusson (98/07/17) Tarek Elias Mohsen   (92/09/21) Titel:   Gen Z & hållbar konsumtion online Handledare:  Sara Melén Hånell Nyckelord:  Hållbarhet, planerat beteende, avsikt-beteendegap,  konsumtion, generation Z, hållbart mode   Forskningsfråga: Hur översätts Gen Z:s attityd när det kommer till köpbeteende online     med fokus på mode och hållbarhet?  Syfte:   Studien undersöker Gen Z:s attityd till hållbar modekonsumtion och    vad som påverkar deras köpbeteende online. Metod:  Kvalitativ metod med fokusgruppsintervjuer. LÄS MER

  5. 4. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Lizette Hughes; Persson Maria; [2023]
    Nyckelord :Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

    Sammanfattning : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. LÄS MER

  7. 5. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Bingxin Li; Zikang Chen; [2023]
    Nyckelord :Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. LÄS MER