Sökning: "Swedish Advertising Ombudsman"

Hittade 4 uppsatser innehållade orden Swedish Advertising Ombudsman.

  1. 1. Reklam i sociala medier : En kartläggning av influencers handlingssätt och de rättsliga konsekvenser som följer

    Uppsats för yrkesexamina på avancerad nivå, Stockholms universitet/Juridiska institutionen

    Författare :Max Giese; [2018]
    Nyckelord :Influencer marketing; sociala medier; civilrätt; marknadsföring;

    Sammanfattning : Social media has become an integral part of modern day society and occupies a substantial part of peoples’ lives. At the same time companies are exploring new and effective ways to reach consumers. LÄS MER

  3. 2. Let me Google "könsdiskriminering" for you : En intervjustudie om kommunikatörer bakom könsdiskriminerande reklam.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Vidar Francke; Ossian Veronese; [2015]
    Nyckelord :Media ethics; Media accountability; gender discrimination; sexism; advertising; media; media etik; media ansvarighet; genus; könsdiskriminering; reklam;

    Sammanfattning : The intention of this thesis is to gain a greater understanding, to how communicators who has been convicted for gender discrimination by The Swedish Advertising Ombudsman, view their own creative process and their ethical responsibility in society. With their answers we hope to be able to approach a greater understanding of why sexism in the advertising industry still occurs. LÄS MER

  4. 3. Mer än produkter - En diskursanalytisk studie av friande och fällande uttalanden från Reklamombudsmannen

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Selina Berg; Rebecca Svensson; [2014]
    Nyckelord :Reklamombudsmannen; Swedish Advertising Ombudsman; Gender discrimination; Intersectionality; Advertisement; Social Sciences;

    Sammanfattning : More than Products : A discourse analytical study of the vindicating and convicting dictums from the Swedish Advertising Ombudsman In society today we are exposed to more advertising than ever before. In Sweden the design of advertisements are regulated in part by laws and in part by a self-regulating system called the Swedish Advertising Ombudsman. LÄS MER

  5. 4. Monogami är ute, det är nya tider nu: En fallstudie av dejtingsajten Victoria Milan

    L2-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Maja Petersson; Marcela Oderich Linke; [2011]
    Nyckelord :dejtingsajt; otrohet; kärlek; livsstilsreklam; internetdejting; Victoria Milan; online dejting; kontaktannonser; Social Sciences; Cultural Sciences;

    Sammanfattning : The company Victoria Milan provides an online dating service aimed at persons who are already within a committed relationship. Their marketing campaign and their slogan make your life more living, have an affair! has led to a record in amount of complaints from the public to the Swedish advertising ombudsman. LÄS MER