Sökning: "acne marketing"

Visar resultat 6 - 8 av 8 uppsatser innehållade orden acne marketing.

  1. 6. Key success factors : The internationalisation of Swedish fashion companies

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Stefan Lind; Jerry Knudsen; [2008]
    Nyckelord :Marketing; Branding; Country of Origin; Uppsala model; Internationalisation; Psychic distance; Fashion; Icons; Made in Country Brand Model; One- Person Decisions.;

    Sammanfattning : Background: The Swedish fashion market today quickly becomes too small, even for the new companies, and they are quick to take the step abroad and launch their internationalisation process. With a focus on the four Swed-ish fashion companies Filippa K, Acne Jeans, Nudie Jeans and Whyred, we have analysed how these representatives of the industry have interna-tionalised themselves. LÄS MER

  3. 7. Dynamiken mellan sändare och mottagare- en studie av Acne Jeans, Filippa K och konsumenten i Stockholm och Göteborg

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Emelie Johansson; Karin Lindmark; Boshra Sadegiani; [2008]
    Nyckelord :consumer buying behaviour; attitude; communication; loyalty; köpbeteende; attityd; kommunikation; lojalitet;

    Sammanfattning : The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. LÄS MER

  4. 8. Cosmetic market in Vietnam

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Mai Nguyen Huu; Serene Sirikhoon; [2008]
    Nyckelord :Cosmetic; skin care; cosmetic marketing in Vietnam; environmental factor; consumer behavior; marketing mix; marketing plan;

    Sammanfattning : Introduction: Among the Asia Pacific markets, Vietnam is the fastest growing market. However, despite the high growth, the competition in Vietnam is stiff as the main competitor as Unilever, L’Oreal, Johnson & Johnson and P&G occupy the market. Therefore, cosmetic company need effective marketing plan to cope with strong competition. LÄS MER