Sökning: "advertising avoidance"

Visar resultat 11 - 15 av 32 uppsatser innehållade orden advertising avoidance.

  1. 11. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Charity Mashegede; Muram Shafik Radwan; Mariam Bilal; [2018]
    Nyckelord :brand avoidance; social media; Facebook;

    Sammanfattning : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. LÄS MER

  3. 12. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Annika Reitz; [2018]
    Nyckelord :Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Sammanfattning : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. LÄS MER

  4. 13. The causes and effects of native advertising clutter in social media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gabriel Höglund; Andreas Syvertsson; [2018]
    Nyckelord :Advertising Clutter; Social Media; Native advertising; In-feed ads; Instagram;

    Sammanfattning : Advertising clutter has long been a thorn in the sides of marketers. Amidst the overwhelming amount of advertising messages that consumers are exposed to every day, they struggle to make their own communication efforts stand out. LÄS MER

  5. 14. Perception of Intrusiveness and Advertising Clutter in a Mobile News Feed - A Comparative Study of Native Advertising and Mobile Display Advertising

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Astrid Berge; Louise Gabrielsson; [2017]
    Nyckelord :Advertising Clutter; Intrusiveness; Mobile Advertising; Native Advertising; Mobile Display Advertising;

    Sammanfattning : The mobile device is quickly becoming one of the most important advertising channels, due to its status as one of the most essential tools in our daily routine. However, mobile advertising is associated with a widespread advertising avoidance, mainly driven by the intrusiveness of ads and advertising clutter. LÄS MER

  7. 15. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Xie Fei; Zhou Yu cen; [2017]
    Nyckelord :Anti-consumption，Brand avoidance，Smart phone，Chinese consumers，Chinese Mobile Phone Industry;

    Sammanfattning : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). LÄS MER