Sökning: "attittude"

Hittade 3 uppsatser innehållade ordet attittude.

  1. 1. “This Video is Sponsored by L’Oréal” - A Test of Competing Hypotheses on the Effects of Sponsorship

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Paulina Lundin; Kristina Huhn; [2017]
    Nyckelord :Beauty vlogs; Brand Attittude; Vlogger Attitude; Sponsorship Disclosure; Business and Economics;

    Sammanfattning : Thesis purpose: The aims of this thesis are to investigate (1) the effect of sponsorship disclosure timing (before vs. after) on attitudes towards the brand and attitudes towards the vlogger in a beauty vlog context and (2) test a possible moderating effect of discount codes on the relationships between disclosure timing and attitudes towards the brand and the vlogger. LÄS MER

  3. 2. Motivation och intention att konsumera ekologiska varor

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Anna Schelin; Lina Staffansdotter; [2014]
    Nyckelord :motivation; anticipated regeret; Organic products; the theory of planned behaviour; intention; Ekologiska varor; Social Sciences;

    Sammanfattning : The growing scarcity of the Earth´s natural resources has made organic products into an important topic worldwide. The aim of this study is to examine which factors that motivate individuals to consume organic products, by using an extended version of the theory of planned behaviour which includes the emotional variable anticipated regret. LÄS MER

  4. 3. Seeking Opinions Concerning... : - the Swedish Olympic Committee and its Trademarks

    Kandidat-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Rebecca Arklöf; [2007]
    Nyckelord :brands; attitudes; brand equity; brand image; brand identity; attittude; brand;

    Sammanfattning : Background: In the XX Winter Olympics 2006 in Torino the Swedish Olympic Team succeeded by winning 14 medals. The best result that Sweden has ever made during a Winter Olympics. The happiness was shortly after mixed with disputes between the Swedish Olympic Committee and Swedish companies. LÄS MER