Sökning: "authentic environment"

Visar resultat 1 - 5 av 92 uppsatser innehållade orden authentic environment.

  1. 1. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ella Lundberg; Ida Malmberg; [2024]
    Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

    Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

  3. 2. Mode, Medvetenhet och Miljö : Kvalitativ studie om Djerf Avenues hållbarhetskommunikation och dess påverkan på varumärkesidentitet.

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Emma Möller; Malin Leithe; [2024]
    Nyckelord :;

    Sammanfattning : AbstractAuthors: Emma Möller and Malin Leithe Title: Fashion, Awareness and Environment - Qualitative study on Djerf Avenue's sustainability communication and its impact on brand identity. Language: Swedish Pages: 56 By examining Djerf Avenue, an influencer-owned fashion brand, this qualitative study aims to explore the role of sustainability communication and its impact on female consumers' perceptions and attitudes. LÄS MER

  4. 3. GETTING READY TO LEARN IN VR

    Master-uppsats, Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Författare :Alice Zupančič; [2023-10-10]
    Nyckelord :VR; Virtual reality; collaborative VR; collaborative learning; immersive virtual environments; virtual learning environments; user onboarding; VR onboarding;

    Sammanfattning : Purpose: VR’s unique affordances offer significant potential for education, but the steep learning curve hinders users from fully benefiting from the technology. Onboarding plays a pivotal role in bridging the gap between novice users and the complexities of collaborative VR environments, contributing to the broader goal of making VR education more accessible and user-friendly. LÄS MER

  5. 4. Social Brand Activism in a Changing Environment - A Qualitative Case Study on how Sportswear Organizations navigate Social Brand Activism whilst remaining Authentic

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Lovisa Bivstedt; Miranda Sjöqvist; [2023]
    Nyckelord :Sportswear Organisations; Social Brand Activism; Navigation; Woke Washing; Disclosure;

    Sammanfattning : Through a qualitative study, this thesis aims to investigate how sportswear companies navigate in the new complex field of social brand activism while remaining authentic to their customers and stakeholders. The thesis is conducted in a case study setting, where a total of nine interviews were executed. LÄS MER

  7. 5. Volunteer tourism as a transformative journey - “ It's something that they still have, that many have lost at home”

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Nathalie Regestad; Isabella Axelsson; [2023]
    Nyckelord :Voluntourism; existential authenticity; moral grandstanding; moral superiority; self-identity; the Other; exoticism; epiphany; epiphanic experiences.; Social Sciences;

    Sammanfattning : Volunteer tourism is an alternative form of tourism that is constantly increasing. The increase can be considered related to trends about social participation, environmental awareness and moral demands. LÄS MER