Sökning: "brand hate"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden brand hate.

  1. 1. The brand we love hate - The Ryanair Case

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Louise Hägg; Emilia Eckerholm; Ina Affroukh; [2022]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. From Loyalty to Disloyalty : Exploring negative consumer-brand relationships in social media

    Magister-uppsats, Jönköping University

    Författare :Nikolay Nikolov; Juan Pablo Gonzalez; [2020]
    Nyckelord :consumer; brand; consumer-brand relationships; brand loyalty; loyalty loop; brand hate; brand abandonment;

    Sammanfattning : Brand loyalty has been studied extensively in consumer-brand relationship literature. However, the negative side of these relationships has not been studied to the same degree. This paper starts with Court et al. LÄS MER

  4. 3. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
    Nyckelord :Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

    Sammanfattning : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). LÄS MER

  5. 4. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lisa Scheider; Brittany Purkis; [2016]
    Nyckelord :Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

    Sammanfattning : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. LÄS MER

  7. 5. Why Do We Hate Brands? : A qualitative study of how the dark side of branding is influenced by group identification

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Lucas Rodrigues; Daniel Karlsson; [2015]
    Nyckelord :Brand Hate; Non-customers; Group Identification; Reference Groups; Perception of brands; Brand Image;

    Sammanfattning : Abstract The purpose of this thesis was to gain a better understanding of the relatively new concept of Brand Hate. More specifically, how Brand Hate can occur in people with no to little experience with certain brands, so called non-customers. LÄS MER