Sökning: "business globalization"

Visar resultat 21 - 25 av 540 uppsatser innehållade orden business globalization.

  1. 21. Customer segmentation in Retail: An Experiment in Sweden

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Nagma Athar Memon; [2023]
    Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER

  3. 22. Sweden's position in a decoupling global economy : The effects of geopolitical developments on Swedish MNEs

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Filemon Enoksson; Jakob Freund; [2023]
    Nyckelord :communicated strategies; decoupling; de-globalization; geopolitical tensions; Swedish MNEs; kommunicerade strategier; frikoppling; de-globalisering; geopolitiska spänningar; svenska multinationella företag;

    Sammanfattning : In recent years, an increase in geopolitical tensions has prompted discussion within International Business research regarding de-globalization and signs of decoupling between previously interconnected markets. This thesis aims to investigate if high-revenue Swedish multinational enterprises’ communications and strategies are affected by exogenous geopolitical developments in the global economy. LÄS MER

  4. 23. Ökade produktionskostnader och krisberedskap : en intervjustudie från ekologiska nötköttsproducenters perspektiv

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Hanna Lundberg; [2023]
    Nyckelord :lantbruk; nötköttsproduktion; livsmedelssystem; livsmedelssäkerhet; försäljningskanaler; krisberedskap;

    Sammanfattning : Kriget i Ukraina har bidragit till stora utmaningar för dagens producenter i form av ökade produktionskostnader. Kostnader för insatsvaror, el och drivmedel har skjutit i höjden vilket har bidragit till att lantbrukare tvingats skära ner sin produktion eller i vissa fall lägga ner den helt (LRF 2022b). LÄS MER

  5. 24. Facilitating internationalization through business models - A multiple case study of Swedish Cleantech SMEs

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Markus Näslund; Hannes Svensson; [2022-07-05]
    Nyckelord :Business Model; Business Model Innovation; Business Model Replication; Internationalization; Networks; SME;

    Sammanfattning : Globalization has seen an increase in the last decades and has increased the need for sustainable development and sustainable technologies in light of energy shortages. Cleantech is the definition of innovations reducing the environmental impact and Sweden is one of the leading actors within the segment. LÄS MER

  7. 25. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Nyckelord :The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Sammanfattning : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. LÄS MER