Sökning: "business market managers"

Visar resultat 6 - 10 av 499 uppsatser innehållade orden business market managers.

  1. 6. Capabilities and partnership factors needed to offer product-service systems from a manufacturer-reseller perspective : A Case study of a European truck manufacturer in the Southeast Asian market

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :John Johansson Malm; Lukas Broman; [2023]
    Nyckelord :Capabilities; Partnership factors; Product-service system; Servitization; Manufacturer-reseller perspective; Kapabiliteter; partnerskapsfaktorer; PSS; Tjänstefiering; Tillverkare-återförsäljarperspektiv;

    Sammanfattning : Purpose: This study aims to examine what is needed by manufacturers and their resellers in thetruck manufacturing industry that wants to pursue a result-oriented PSS. More specifically, thisstudy aims to answer what capabilities are needed for the actors and address what partnershipfactor is needed for collaboration. LÄS MER

  3. 7. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Claudia Malmqvist; Claes Hedlund; [2023]
    Nyckelord :Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

    Sammanfattning : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. LÄS MER

  4. 8. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Niklas Kjellander; [2023]
    Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

  5. 9. Hur fungerar det att leda anställda via pixlarna i dataskärmen? : Distansarbetes påverkan på chefer och dess ledarskap, fokus på tiden efter Covid-19 pandemin

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Tuva Svalland Fridholm; Tova Åhs Hagström; [2023]
    Nyckelord :Ledarskap; distansledarskap; Covid-19;

    Sammanfattning : how does it work to lead employees through the pixels in the computer screen? Remote work's impact on managers and its leadership, with focus on the time after the Covid-19 pandemic.   Today's society is becoming more digitized, and the growth has a constant impact on the corporate world. LÄS MER

  7. 10. An Analysis of Environmental Sustainability Practices of Swedish Start-ups : From an Ecological Orientation Perspective

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Mohammad Arafat Rahman; Nusrat Jahan Suchy; [2023]
    Nyckelord :Start-ups; Sustainability; Ecological orientation; Environmental sustainability; Sustainable Development; Sustainable entrepreneurship;

    Sammanfattning : Purpose: The paper aims to identify the ecological orientations of the Swedish start-ups and explore the opportunities and challenges to determine their environmental sustainability actions. Methods: The study used a qualitative method for conducting this exploratory type of research. LÄS MER