Sökning: "consumer behavior perception"

Visar resultat 31 - 35 av 159 uppsatser innehållade orden consumer behavior perception.

1. 31. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Aline Smeeckaert; Baptiste Martin; [2022]
   Nyckelord :Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

   Sammanfattning : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. LÄS MER

3. 32. Why We Buy an Electric VehicleExploring Different Perceptions of Sustainability And How it Affects the Consumer Behavior - A Research for Electric Vehicles Marketing in Sweden, Germany, United Emirates, and Saudi Arabia

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Hala Tarabishi; [2022]
   Nyckelord :Sustainability; Perception of Sustainability; Consumer Behavior; Hofstede’s Cultural Dimensions; Electric Vehicle; Tesla;

   Sammanfattning : Research questions                How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose:                                         To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method:                                           This research was conducted with an exploratory qualitative approach. LÄS MER

4. 33. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Elin Öhrner; Amina Kerimova; [2022]
   Nyckelord :loyalty; customer loyalty; consumer behavior; marketing; boycott; motivations; scandals; fast fashion; social media; eWOM; negative eWOM; influencers;

   Sammanfattning : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. LÄS MER

5. 34. Young consumer perceptions of wooden multistorey construction

   Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Forest Economics

   Författare :Anders Nytell; [2022]
   Nyckelord :apartment purchase; means end theory; perceptions; preferences; wooden multistorey construction;

   Sammanfattning : In a time when many institutions call for climate action, the housing shortage in Sweden continues to increase and therefore also the need for increased construction. Traditional construction methods that use concrete and steel emit large amounts of greenhouse gases and many call for better construction methods to meet the demand of more sustainable practices. LÄS MER

7. 35. Mikro influencers inverkan på varumärkesengagemang : En kvalitativ studie om hur konsumentens varumärkesengagemang påverkas av produkter marknadsförda av mikro influencers på Instagram

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Sara Khalil; Kibar Parlayan; [2022]
   Nyckelord :Influencer marketing; Instagram; micro influencer; source credibility; information source; brand engagement; purchase behavior; purchase intention; Influencer marketing; Instagram; mikro influencer; trovärdighet; informationskälla; varumärkesengagemang; köpbeteende; köpintention;

   Sammanfattning : In recent years, influencer marketing has become an innovative and interesting concept within marketing. The growth of digitization and the increasing popularity of digital platforms have enabled influencers to reach a worldwide audience. Traditional marketing has evolved into influencer marketing with the help of influencers. LÄS MER