Sökning: "consumer behavior perception"

Visar resultat 36 - 40 av 159 uppsatser innehållade orden consumer behavior perception.

  1. 36. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

    Kandidat-uppsats, Jönköping University

    Författare :Linnea Olofsson; Linn Andersson Karlström; [2022]
    Nyckelord :E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

    Sammanfattning : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. LÄS MER

  3. 37. Consumer's Ethical Perception on Greenwashing

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Aoi Ikeda; Georgios Komis; [2022]
    Nyckelord :Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

    Sammanfattning : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. LÄS MER

  4. 38. The perception of Chinese electric cars : A quantitative study of Norwegian car owners behavioral intentions of purchasing Chinese electric cars

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Viktor Mattsson; Erik Stephanson; [2022]
    Nyckelord :Chinese car manufacturers; electric cars; Norway; theory of planned behavior; theory of reasoned action; consumer behavior; Kinesiska biltillverkare; elbilar; Norge; theory of planned behavior; theory of reasoned action; konsumentbeteende;

    Sammanfattning : In a time where environmental issues have become an important topic on the political agenda, car companies have begun transitioning from fossil-fueled vehicles to battery-driven electric vehicles. In this transition, multiple Chinese electric car manufacturers have emerged on the European car market. LÄS MER

  5. 39. Fientlig stadsmöblering : En tolkande studie av Malmös stadsmöblering

    Kandidat-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Emelie Johansson; Evelina Björkman; [2022]
    Nyckelord :Hostile urban planning; Hostile architecture; Exclusive design; Exclusion; Public places; Urban environment; Urban furniture.; Fientlig stadsplanering; Hostile architecture; Exkluderande design; Exkludering; Offentliga platser; Urban miljö; Stadsmöblering.;

    Sammanfattning : Hur vi planerar och utformar stadens offentliga rum påverkar vår uppfattning om den urbana miljön. Den offentliga ytan ska planeras för att vara tillgänglig för varje medborgare utan någonting som förhindrar möjligheten att delta i stadens utbud. LÄS MER

  7. 40. An Exploration of the Factors Influencing EV Adoption in Sweden : How Consumer Perceptions are Impacted upon Adoption of EV

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Louise Johansson; Dalal Adi; Maryam Al-Attar; [2022]
    Nyckelord :Electric vehicles; EV; Adoption; Consumer behavior; Purchasing decision; Theory of planned behavior; Green identity; Innovation diffusion theory; Consumer decision making;

    Sammanfattning : Electric vehicle adoption is one of the most prominent discussions currently facing the automotive industry, as this is an inevitable change towards a more sustainable future of transportation. Traditionally, car manufacturers adapt to consumer needs changing, thus prompting high relevance for understanding the consumer perspective and purchasing influences. LÄS MER