Sökning: "consumer skepticism"
Visar resultat 1 - 5 av 55 uppsatser innehållade orden consumer skepticism.
1. Mode, Medvetenhet och Miljö : Kvalitativ studie om Djerf Avenues hållbarhetskommunikation och dess påverkan på varumärkesidentitet.
Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskapSammanfattning : AbstractAuthors: Emma Möller and Malin Leithe Title: Fashion, Awareness and Environment - Qualitative study on Djerf Avenue's sustainability communication and its impact on brand identity. Language: Swedish Pages: 56 By examining Djerf Avenue, an influencer-owned fashion brand, this qualitative study aims to explore the role of sustainability communication and its impact on female consumers' perceptions and attitudes. LÄS MER
2. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization
M1-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. LÄS MER
3. Sambandet mellan CSR och varumäkeslegitimitet
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research question: How does the communication of CSR strategies impact the legitimacy of fashion brands from a consumer perspective? Purpose: The purpose of the report is to examine whether the communication of CSR strategies influences the legitimacy of fashion brands from a consumer perspective. Methodology: The study utilizes a qualitative research approach based on three conducted focus group interviews, employing convenience sampling. LÄS MER
4. Sociala mediers påverkan på köpbeslut bland konsumenter i åldern 40-60 år
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Purpose: The purpose of the study is to gain a deeper understanding of how Generation X perceive that their purchase decisions are influenced by their use of social media. Method: The study is based on a qualitative research strategy. A semi structured interview was applied. LÄS MER
5. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. LÄS MER