Sökning: "consumer trust"

Visar resultat 11 - 15 av 516 uppsatser innehållade orden consumer trust.

1. 11. Heart rate estimation from wrist-PPG signals in activity by deep learning methods

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Marie-Ange Stefanos; [2023]
   Nyckelord :Deep Learning; Medical Data; Signal Processing; Heart Rate Estimation; Wrist Photoplethysmography; Djup lärning; Medicinska Data; Signalbehandling; Pulsuppskattning; Handledsfotopletysmograf;

   Sammanfattning : In the context of health improving, the measurement of vital parameters such as heart rate (HR) can provide solutions for health monitoring, prevention and screening for certain chronic diseases. Among the different technologies for HR measuring, photoplethysmography (PPG) technique embedded in smart watches is the most commonly used in the field of consumer electronics since it is comfortable and does not require any user intervention. LÄS MER

3. 12. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen

   Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Oscar Karlsson; Ludwig Ziegler; [2023]
   Nyckelord :Recommendations; Consumer Behavior; Decision-making Process; Congruence; Green Marketing; Authority; Rekommendationer; Konsumentbeteende; Beslutsprocess; Kongruens; Grön marknadsföring; Auktoritet;

   Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER

4. 13. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
   Nyckelord :;

   Sammanfattning : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. LÄS MER

5. 14. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

   Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Janika Förnges; Britta Sieling; [2023]
   Nyckelord :transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

   Sammanfattning : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. LÄS MER

7. 15. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Selma Ottosson; Sara Johansson; [2023]
   Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

   Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER