Sökning: "corporate vision"

Visar resultat 1 - 5 av 137 uppsatser innehållade orden corporate vision.

  1. 1. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Marc Castell; [2023-11-22]
    Nyckelord :corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

    Sammanfattning : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. LÄS MER

  3. 2. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Patricia Jahn; Veronika Barta; [2023-07-19]
    Nyckelord :Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

    Sammanfattning : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. LÄS MER

  4. 3. Corporate Foresight and its Role in Driving Innovation - A case study of the Swedish grocery industry and how they use corporate foresight in order to improve their innovation strategies

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Marcus Andersson; Jonas Dahlqvist; [2023-07-19]
    Nyckelord :Corporate foresight; strategic foresight; long-range planning; innovation; innovation strategies; innovation management; strategic management;

    Sammanfattning : The world is constantly changing with factors that we partly can control and some that are outside of our control. Living in these complex systems demands tackling but also embracing uncertainty. The focus should not be on controlling the outcomes by narrow forecasts. LÄS MER

  5. 4. Internt varumärkesarbete : En kvalitativ studie av ledningens varumärkesarbete i ett franchisebolag

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande; Högskolan i Skövde/Institutionen för datavetenskap

    Författare :Sophie Eliasson; Nellie Hermansson; [2023]
    Nyckelord :Corporate brand; internal brand; internal branding; franchise; Företagsvarumärke; internt varumärke; internt varumärkesarbete; franchise;

    Sammanfattning : Bakgrund: För att bygga ett starkt varumärke krävs det att det interna varumärket genomsyrar hela organisationen. För att lyckas med detta måste företagen arbeta med sitt interna varumärke vilket innebär att de skall behandla sina medarbetare som sina interna kunder. LÄS MER

  7. 5. Digital Leadership : When Implementing Digital Transformation in the Pulp and Paper Industry

    Master-uppsats, Karlstads universitet

    Författare :Amelia Gustafsson; Jesper Tuvebrink; [2023]
    Nyckelord :Digital Transformation; Pulp and Paper Industry; Digital Leadership; Leadership Capabilities; Organizational Capabilities; Support Activities.; Digital Transformation; Kartong- och Massaindustri; Digitalt Ledarskap; Ledarskapskvalifikationer; Organisatoriska Kvalifikationer; Stödfunktioner.;

    Sammanfattning : Over the past few years, there has been a surge in literature regarding the digital transformation. Its popularity derives from the tremendous potential it has proven in production companies, in previous studies. This has increased its attention among actors within the industrial business area. LÄS MER