Sökning: "culture b2b"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden culture b2b.

1. 1. Global Connection Chronicles: Building Bridges, Not Walls. - Exploring Business Sweden's Dynamic International Relationships in The African Market in terms of Trust, Commitment, Communication, and Culture.

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Dalia Adawi; Diana Kebedom; [2023-09-07]
   Nyckelord :International business relationship; Trust; Commitment; Communication; Creating -; Developing -; and Dissolving B2B relationships; Multicultural Business; Business Sweden; South Africa; Kenya;

   Sammanfattning : As the world continues to globalize at a fast pace, the trust, commitment, and communication that are the foundations of successful business-to-business (B2B) relationships may change. Especially in today's world of competing worldviews and increasing intergroup tensions, how do businesses strike this fine balance? Globalization accelerates and changes commercial ties, overlapping linguistic and cultural barriers, social tradition, etc. LÄS MER

3. 2. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

   Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Författare :Kevin Nermark; [2023]
   Nyckelord :event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

   Sammanfattning : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. LÄS MER

4. 3. Automatiserad marknadsföring - mer än bara ett knapptryck? : En kvalitativ studie om automatiserad marknadsföring och CRM inom B2B-verksamheter

   Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

   Författare :Emilia Lindsjöö; Jennifer Pithyou; [2022]
   Nyckelord :Marketing Automation; CRM; Digital Marketing; IT-reliant Work System; Data Analytics Capabilities; B2B; Automatiserad marknadsföring; CRM; digital marknadsföring; IT-beroende arbetssystem; förmågor för dataanalys; B2B;

   Sammanfattning : Dagens digitala landskap skapar en hög konkurrens om kunder, vilket gör att verksamheter letar efter nya sätt att utveckla och hantera kundrelationer. Arbete med CRM och automatiserad marknadsföring användbart för att få en bättre förståelse för kundens behov och leverera relevant kommunikation. LÄS MER

5. 4. Navigating Circularity : A qualitative Case Study on the Decision Making Process of B2B BuildingManufacturers

   Master-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Eliot Bota; Christopher Kontio; [2022]
   Nyckelord :;

   Sammanfattning : This study investigates the industrial business models transition toward a more sustainableimpact. More specifically, the access to the circular symbiosis and practices for the sectorof B2B building manufacturers. The current research in this field revolves mainly aroundtheories of Triple Bottom Line, Circular Economy and Decision Making Process. LÄS MER

7. 5. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company

   Master-uppsats, Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

   Författare :Ingrid Wendin; Per Bark; [2021]
   Nyckelord :data; serve; sales; industrial sales; data driven; data-driven; big data; decision-making; sales process; sales opportunity; challenge; improve; efficiency; KAM; access; digitalization;

   Sammanfattning : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. LÄS MER