Sökning: "customer value innovation"

Visar resultat 1 - 5 av 310 uppsatser innehållade orden customer value innovation.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. Defining customer value in disruptive business models

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Antonia Welzel; [2023-07-20]
    Nyckelord :customer value; disruptive innovation; subscription-based car ownership;

    Sammanfattning : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. LÄS MER

  4. 3. The new era of Electric Vehicles: Rolling out the Energy Storage Solution of Tomorrow - A single case study investigating fleet customers' opportunities and challenges with adopting Vehicle-to-Grid technology, to identify complexities and important considerations when accelerating the implementation.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fanny Söderström; Maria Nordin; [2023-07-20]
    Nyckelord :Innovation; Sustainability; Technology Adoption; Electrical Distribution; Power Grid; Electric Vehicles; Energy Storage Solutions; Renewable Energy; V2X; Vehicle-to-Grid; V2G;

    Sammanfattning : The following thesis investigates the complexities of implementing the Vehicle-to-Grid (V2G) technology. It explores the perceived benefits and challenges that fleet customers within an automotive company have towards the technology. LÄS MER

  5. 4. Thinking Outside the Box Inside the Chat Box - The Impact of Large Language Models on Innovation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carl Ericson; Mattias Eriksson; [2023-07-19]
    Nyckelord :Innovation; Creativity; Product Improvement; LLMs; ChatGPT;

    Sammanfattning : Innovation is a key driver in the pursuit of development for both organizations and society. The development of large language models (LLMs) is disrupting industries and redefining various tasks traditionally performed by humans, including how innovation could be conducted. LÄS MER

  7. 5. Digitalization and Electrification´s Transformational Impact on the Automotive Mobility Industry - A multiple case study on the Swedish automotive mobility industry facing changing business models, challenges, and future opportunities

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Max Guron; [2023-07-19]
    Nyckelord :Digitalization; Electrification; Business model; Business model framework; Business model innovation; Technological Change; Industrial Change; Disruptive technology; Automotive Mobility; Automotive Industry; Mobility services; Car-sharing; Automotive manufacturers; Car-sharing providers; ride-hailing providers;

    Sammanfattning : The automotive mobility industry, including car manufactures, car-sharing, and ride-hailing companies, is experiencing technological change through electrification and digitalization. These two trends can potentially disrupt the whole industry through, i.e. LÄS MER