Sökning: "cuteness communication"

Hittade 2 uppsatser innehållade orden cuteness communication.

  1. 1. ‘Cute Politics’ : a case study of 2018 Taipei mayoral candidates Ko Wen-je and Ting Shouchung’s self-presentation on Instagram

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Teng-Jhong Yeh; [2019]
    Nyckelord :Instagram; Goffman; dramaturgy theory; Sajiao; politician celebritisation; Taiwan; Ko Wen-je; Ting Shou-chung; self-presentation; hashtag; interactivity; Internet influencer; Taiwan-China relations; visual communication; impression management; Social Sciences;

    Sammanfattning : The aim of this thesis is to study the self-images built on the social media Instagram by the re-elected Mayor Ko Wen-je and the second place Ting Shou-chung in 2018 Taipei mayoral election. Through conducting a qualitative content analysis as the research method and applying Goffman’s dramaturgy theory as the theoretical framework to analyse every Ko and Ting’s Instagram posting in the duration of the 6 months before the 2018 Taipei mayoral election, this thesis probes into Ko and Ting’s performance on the front-stage Instagram. LÄS MER

  3. 2. Cuteness as a form of communication. An on-line experience.

    Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Julia Möller; [2011-09-08]
    Nyckelord :cuteness communication; strategic communication; on-line communication; cuteness aesthetics; qualitative method; branding; public relations; biosemiotics;

    Sammanfattning : During the 20th century popular culture has been developing a special communication form which hasn't been used before. Cuteness as a form of communication has become a new effective method of strategic marketing, PR campaigns and branding. LÄS MER