Sökning: "define marketing research"

Visar resultat 11 - 15 av 77 uppsatser innehållade orden define marketing research.

  1. 11. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Rowan Katherine Drury; [2021]
    Nyckelord :Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

    Sammanfattning : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. LÄS MER

  3. 12. Hållbart mode och socialt kapital - en explorativ fallstudie om hur hållbara modeföretag definierar och använder socialt kapital

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sandra Löfholm; Axel From; [2021]
    Nyckelord :social capital; sustainable fashion; customer relations; eWOM; the green gap;

    Sammanfattning : The fashion industry is one of the world's most energy- and resource-intensive practices and a large contributor to global CO2 emissions. There is a desperate need for a change of fashion consumption; sustainable business practices are constantly evolving to better address the topic and provide viable alternatives. LÄS MER

  4. 13. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Madlen Falk; [2021]
    Nyckelord :Body Image Satisfaction; Body Positivity; Body Neutrality; Self-Esteem Advertising; Attitude; Quantitative Survey; Representative Panel; Women; Germany;

    Sammanfattning : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. LÄS MER

  5. 14. Influencerbarnet på Instagram : En deskriptiv studie som undersöker fenomenet: Barn som exponeras på influencers sociala medier i marknadsföringssyfte

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Tove Sandberg; Felicia Jerner; [2021]
    Nyckelord :Influencer; Sociala medier; Barn; Marknadsföring;

    Sammanfattning : This study explores the phenomenon of children being exposed on social media by influencer mothers and how to regulate the usage of children for marketing purposes. With a mixed methods study, authors aim to see if the existing regulations are adequate to what the possible consequences could be, when being exposed on social media at an early age on commercial accounts. LÄS MER

  7. 15. Reimagining Play Reconstructing Education : Exploring discourse in The LEGO Group as Media Producer: A qualitative discourse analysis, examining constructions of children, LEGO self-representation and ideology, and 21st Century education.

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Caroline Pearsall; Radmila Canic; [2021]
    Nyckelord :Education - Competent Child - Commodified Child - Learning through Play - 21st Century - Technology - Brick Ideology - The LEGO Group - Iconic Brand;

    Sammanfattning : This paper analyzes how the Lego Group discourse portrays children, education, play, themselves and attempts to reveal corresponding ideologies surrounding the brick. The LEGO Group claim equality, honesty and transparency in their communications, and within their business ecosystem, at their core are their traditional family values, creating an intriguing and multi-layered discourse. LÄS MER