Sökning: "define marketing research"

Visar resultat 6 - 10 av 77 uppsatser innehållade orden define marketing research.

1. 6. Utgör "Litigation Public Relations" marknadsföring i lagens mening? - En tvärdisciplinär studie av den svenska marknadsföringsrätten

   Kandidat-uppsats, Lunds universitet/Juridiska fakulteten; Lunds universitet/Juridiska institutionen

   Författare :Sofia Yxklinten; [2023]
   Nyckelord :rättsvetenskap; marknadsföringsrätt; EU-rätt; law; EU law; reklam; Law and Political Science;

   Sammanfattning : Litigation Public Relations (LPR) är en form av strategisk kommunikation som syftar till att vinna allmänhetens åsikt då en rättsprocess aktualiseras. Tanken är att företag genom vinst av allmänhetens dom ska kunna tjäna, mo-raliskt och ekonomisk, på rättsprocessen och eventuell medial uppmärksamhet den väcker. LÄS MER

3. 7. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Araitz Claramunt Oregi; [2023]
   Nyckelord :LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Sammanfattning : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. LÄS MER

4. 8. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Ellinor Ajander; Ida Hubertsson; Linnea Nilsson; [2023]
   Nyckelord :Nostalgia; Nostalgic Music; Advertising; Brand Affection; Word of Mouth; Purchase Intention;

   Sammanfattning : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. LÄS MER

5. 9. Defining a new Game Genre : Ontological approach to identify and define a new genre of games

   Master-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

   Författare :Andreas Larsson; [2023]
   Nyckelord :Genre Classification; Video Games; Vampire Survivors; Gameplay Analysis; Game Mechanics; Game Design; Emerging Game Genres; Genre Ambiguity; Game Development; Player Experience; Genre Definition; Genre Taxonomy; Comparative Analysis; Game Innovation; Gaming Industry; Genre Framework;

   Sammanfattning : This thesis investigates the genre classification of Vampire Survivors-like games, focusing on "Vampire Survivors" by Poncle (2021, poncle). The objective is to define their genre and explore the possibility of a new genre creation. LÄS MER

7. 10. The Impact of Social Media Marketing on Customer Loyalty

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Matthew Rhodes; Julian Maracic; Tobias Axberg; [2022]
   Nyckelord :Customer Loyalty; Social Media Marketing Activities; SMMA; Entertainment; Interaction; Trendiness; Customization.;

   Sammanfattning : Background: To date, there have been several studies conducted on how social media marketing affects customer loyalty. However, they have been narrowed down to specific areas, such as luxury fashion, the airplane industry, and so on. Therefore, there is a literature gap on how social media marketing affects customer loyalty in general. LÄS MER