Sökning: "define marketing research"

Visar resultat 21 - 25 av 77 uppsatser innehållade orden define marketing research.

  1. 21. Neuromarketing och etik: när passerar man gränsen? : En kvalitativ studie om uppfattningar och etiska dilemman kring tillämpningen av neuromarketing och dess påverkan utifrån ett konsumentperspektiv

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Josef Mannai; Nadezda Opacic; [2020]
    Nyckelord :Neuromarketing; Marketing ethics; Consumer ethics; Consumer behavior; Neuromarknadsföring; Marknadsföringsetik; Konsumentetik; Konsumentbeteende;

    Sammanfattning : Neuromarketing is a new field of research, a mix between neuroscience, marketing, and psychology. With the help of brain research, neuromarketing has succeeded in identifying feelings and reactions which have benefited companies and helped them to construct efficient marketing strategies. LÄS MER

  3. 22. Surfing the Instagram Wave : How surf brands can use Instagram to communicate with the surf tribe

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Philipp Sieben; Jean-Michel Ragg; [2020]
    Nyckelord :Surf Tribe; Tribal Marketing; Consumer Tribes; Social Media; Instagram; Consumer Behaviour;

    Sammanfattning : Background: The communication between brands and customers has shifted fromtraditional media like television to social media. This led to the emergence of social media brand communication. One of the best known and fastest-growing social media platforms is Instagram. LÄS MER

  4. 23. The never-ending story : Discovering touch points and customer experiences along the customer journey

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Daniel Francesco Lindberg; Tobias Vermeer; [2019]
    Nyckelord :customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

    Sammanfattning : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. LÄS MER

  5. 24. Relationship marketing for auditors : A qualitative study on how SME auditing firms practicerelationship marketing

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Sandra Granfeldt; Inez Nastasi; [2019]
    Nyckelord :Auditing; SME; Relationship marketing Professional services;

    Sammanfattning : Background: Previous research show that there is a need for marketing strategies in SMEs that offer professional services, such as auditing firms. Also, the combination of marketing and auditing is a fairly new concept, due to legal and ethical regulations. LÄS MER

  7. 25. Practices for co-productive planning modes: Urban development in Cape Town : A case study based on the implementation of a design and building development incubator

    Kandidat-uppsats, KTH/Urbana och regionala studier

    Författare :Idil Warsame; [2019]
    Nyckelord :Co-production; spatial planning; housing; urban development; informal settlements; small-scale; local communities;

    Sammanfattning : Together with a steadily increasing urban population, South Africa and the city of Cape Town is facing continuously expanding informal settlements and communities with no access to basic human services or adequate housing. There’s an urgent need to design, plan and implement alternative and creative approaches to help stimulate an equal, inclusive and sustainable urban development and strategic spatial planning. LÄS MER