Sökning: "desire customer"

Visar resultat 1 - 5 av 120 uppsatser innehållade orden desire customer.

  1. 1. Konsumentbeteenden och hållbarhet. En kvalitativ studie av hur konsumentbeteenden påverkar hållbarhetsaspekterna av online försäljning av kosmetiska produkter, inklusive returer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Smilla Seeger; Alice Svensson; [2024-02-12]
    Nyckelord :Consumer behaviour; digitalisation; cosmetics; returns; buyer-decision-progress; cognitive dissonance; secondary market;

    Sammanfattning : The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. LÄS MER

  3. 2. Competing for the Curb: A Study of the Impact of Ride-Hailing Companies on Traditional Taxi Services

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hampus Johansson; Sebastian Leijen; [2023-07-19]
    Nyckelord :Transportation Network Companies TNC ; Internet of Things IoT ; Business Model Canvas BMC ; Business Model Innovation BMI ; Transformation;

    Sammanfattning : In the bustling streets of Sweden, the emergence of Transportation Network Companies (TNCs) has shaken up the taxi industry, leaving incumbents grappling with the need to adapt their business models. While previous research has explored this phenomenon in other parts of the world, little is known about its impact in Sweden. LÄS MER

  4. 3. Quality Assurance of Recycled HDPE in the Plastic Packaging Industry

    Master-uppsats, Lunds universitet/Innovation

    Författare :Tora Abrahamsson; Juliana Kalling; [2023]
    Nyckelord :Thermoforming; Plastics; Recycling; Packaging Industry; HDPE; Technology and Engineering;

    Sammanfattning : The recycling of plastic has the potential to support circular material use, thus decreasing the need for virgin plastics. However, there is an existing issue with assuring quality of recycled plastic materials, causing finished products to perform with poorer properties and unexpected deviations. LÄS MER

  5. 4. Which functional and design aspects to prioritize when developing outdoor tents - To optimize customer satisfaction and four season use.

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Stina Lidén; Amanda Rosdahl; [2023]
    Nyckelord :Adaptable Design; Consumer; Design; Design Theory; Four Season; Functionality; Human Centered Design; Industrial Design; Material; Outdoor; Prioritizing; Product Development; Quality; Sensory Properties; Tent; Three Seasons; Well Being;

    Sammanfattning : Optimizing customer satisfaction is vital to maintain relevance as well as being competitive on a growing market. This research is aimed to explore what aspects of design and functionality that should be prioritized when developing solo tunnel tents for four season use within a European market. LÄS MER

  7. 5. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Matilda Schill; Ebba Flykt; [2023]
    Nyckelord :sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Sammanfattning : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. LÄS MER