Sökning: "digital communication agency"

Visar resultat 1 - 5 av 66 uppsatser innehållade orden digital communication agency.

1. 1. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

   Master-uppsats, Institutionen för tillämpad informationsteknologi

   Författare :Chandraprabha Jha; [2023-02-01]
   Nyckelord :direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

   Sammanfattning : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. LÄS MER

3. 2. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   Master-uppsats, Institutionen för tillämpad informationsteknologi

   Författare :Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Nyckelord :Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Sammanfattning : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. LÄS MER

4. 3. ¿Quién dió la orden? Mediations for social change, affects and digital media

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Gisselle Vanessa Martín Chocontá; [2023]
   Nyckelord :Mediations; affects; digital media; social change; connective action; collective action; meaning-making; social movements; political agency; Twitter.; Mediaciones; afectos; medios digitales; cambio social; acción conectiva; acción colectiva; producción de sentido; movimientos sociales; agencia política; Twitter.;

   Sammanfattning : In 2019,  Movice and CT created a mural that depicts faces of  high-ranking military officers who were in command when more than 6.000 civilians were killed by soldiers and were presented as guerilla members. LÄS MER

5. 4. Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Darejan Tsurtsumia; [2023]
   Nyckelord :Communication Constitutes Organization; CCO; Collective Action; Structures; Digital Media; Georgia; Shame Movement; Social Movements; Logic of Connective Action; Flexible Organisational Structures; Protest Transformation; Gavrilov s Night; Georgian Dream; Private Facebook Group; Rallies; Non-human agency; Four Flows Framework; Solidarity; Citizenism; Social Sciences;

   Sammanfattning : Recent scholarship has challenged the notion that digital tools alone can sustain a social movement, emphasizing instead the importance of collective identity and organizational structures. However, there is still limited understanding of how organizational structures emerge and transform in a social movement. LÄS MER

7. 5. Spatiotemporal Selves on a Location-Based Social Network : A Postphenomenological Autoethnography of Snap Map

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Adam Särnell; [2023]
   Nyckelord :postphenomenology; autoethnography; spatiotemporality; performativity; location-based social networks; postfenomenologi; autoetnografi; spatiotemporalitet; performativitet; platsbaserade sociala nätverk;

   Sammanfattning : The location-based social network (LBSN) Snapchat allows millions of users to share their locations to others through Snap Map: a digital map that updates their position each time they open the app. While social science studies have explored sentiments, behaviors and norms among Snap Map users, there is limited research on this type of location-based social network in the field of human-computer interaction (HCI), indicating a need for expanding the understanding of the roles that this technology and its design play in shaping the experiences and interactions among users. LÄS MER