Sökning: "digital marknadsföring strategi"

Visar resultat 1 - 5 av 157 uppsatser innehållade orden digital marknadsföring strategi.

  1. 1. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Nyckelord :Service encounter; Social presence; Mere presence; E-commerce;

    Sammanfattning : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. LÄS MER

  2. 2. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Mariam Elsayed; [2022]
    Nyckelord :Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

    Sammanfattning : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. LÄS MER

  3. 3. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Matteo Priori; Elienor Werner; [2022]
    Nyckelord :psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

    Sammanfattning : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. LÄS MER

  4. 4. Digital Services of Banks - Increasing Customer Satisfaction or Growing Digital Divide? A study on elderly Swedish bank customers' acceptance of bank's digital services

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Philip Lindh; Jacob Falksäter; [2022]
    Nyckelord :Digitalization; Banking; Digital divide; Technology Acceptance Model; Elderly customers;

    Sammanfattning : The digitalization in the banking sector has rapidly transformed the way bank customers interact with their bank and benefit from its banking services. As a result of this quick transformation, many older people feel they have been left behind and are struggling to adapt to the new way of doing the essential bank errands that needs to be done in order to still be a part of modern society. LÄS MER

  5. 5. Att göra som alla andra men ändå sticka ut?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Olivia Kroon Josefsson; Tilda Thingvall; [2022]
    Nyckelord :influencer marketing; social media; brand credibility; risk; media noise.; Social Sciences;

    Sammanfattning : Purpose: This bachelor thesis aims to study how fashion companies in Sweden work with influencer marketing as a tool to strengthen their brand awareness and credibility in social media, and their view on difficulties and risks with the strategy. By investigating the subject we aim to contribute to the knowledge of how companies in the fashion industry can use influencer marketing to strengthen their brand as well as bringing awareness to the challenges with the strategy in conjunction to the strenghts. LÄS MER