Sökning: "e-mail strategy"

Visar resultat 16 - 20 av 37 uppsatser innehållade orden e-mail strategy.

  1. 16. Exclusive distributor's role in Chinese supply chains : A case study with Jia Heng Company

    Kandidat-uppsats, Akademin för teknik och miljö

    Författare :zijian Li; [2012]
    Nyckelord :;

    Sammanfattning : Modern supply chain management has been widely used in manufacture and retail business. Many companies have realized SCM plays a pivotal role to success and gives company competitive advantage. Chinese firms have learned knowledge of SCM from foreign firms. LÄS MER

  3. 17. Hållbarhetsredovisning- För Vem? : centrala intressenters möjliga påverkan på icke-statliga företags hållbarhetsredovisning

    Kandidat-uppsats, Sektionen för Hälsa och Samhälle

    Författare :Nina Andersson; Emma Börjesson; [2011]
    Nyckelord :hållbarhetsredovisning; intressenter; dialog; CSR; Corporate Social Responsibility;

    Sammanfattning : Companies today face more and more demands from society and stakeholders. It is no longer about just satisfying shareholders, sales and making a profit. Consumers are becoming more aware of products effects and the consequences it has on humans, our environment and the generation ahead of us. LÄS MER

  4. 18. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    Magister-uppsats, Institutionen för teknik och samhälle

    Författare :Md. Kamrul Hasan; Rabia Khan; [2011]
    Nyckelord :Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Sammanfattning : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. LÄS MER

  5. 19. What is Swedishness? : - a qualitative research from the customer- and organisational perspective

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Emil Azar; Robin Hedvall; Markus Larsson; [2011]
    Nyckelord :Swedishness; COO; CSE;

    Sammanfattning : Purpose: The purpose of this thesis is to investigate what Swedishness is according to Swedish customers and how a company could communicate and benefit from the country-of-origin cue in its marketing strategy to attract customers.  Background: Marketing must be understood in the new sense of satisfying the customer needs. LÄS MER

  7. 20. Customer Trial of Self-Service Technology : An investigation of vending machines for non-prescription drugs

    Kandidat-uppsats, IHH, Företagsekonomi; Internationella Handelshögskolan

    Författare :Chau Nguyen Vu Bao; Diane Mpambara; [2011]
    Nyckelord :Customer trial; self-service technology; vending machine; consumer pre-purchase behavior;

    Sammanfattning : Background In the context of the deregulation in the pharmaceutical industry in Sweden, many new business chances have been created. The rising numbers of players in the market started up the race for gaining market shares and attracting customers with new products and services. LÄS MER