Sökning: "employee brand image"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden employee brand image.

1. 1. Is the office that important? : An investigation on how companies use their office to attract stakeholders

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Madeleine Bille; Niclas Pilwind; [2023]
   Nyckelord :Signaling theory; design; employer brand; brand credibility;

   Sammanfattning : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. LÄS MER

3. 2. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Araitz Claramunt Oregi; [2023]
   Nyckelord :LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Sammanfattning : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. LÄS MER

4. 3. Leveraging Service Recovery as a Marketing Tool

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Daniel Mubiru; Fiona Nyamache; [2023]
   Nyckelord :Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Sammanfattning : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. LÄS MER

5. 4. To be or not to be…green, that is the question

   L1-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
   Nyckelord :Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

   Sammanfattning : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. LÄS MER

7. 5. Am I not attractive anymore? : A qualitative study on how to increase attractiveness after Covid-19 for organizations within the tourism & hospitality industry

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Simon Nygren; Joel Lindahl; [2022]
   Nyckelord :Talent; talent management; talent pools; crisis; crisis effects; Covid-19 tourism; tourism; hospitality; tourism hospitality; employee turnover intention; employee commitment; employer attractiveness; employer branding;

   Sammanfattning : As the need for similar skills across various industries has increased throughout the years, itis not mandatory to stay within the same industry or organization as you once started. Whennew opportunities take shape, people have come to compare their situation with what it couldbe like in another organization, in another industry, making the attractiveness of anorganization increasingly important, both to keep and to attract new talented employees. LÄS MER